Account files, 1973-circa 1986 and undated
- Extent:
- 3 boxes
- Scope and content:
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Contains market research reports and other studies conducted for specific JWT clients. Includes television commercial studies for several clients, with breakdowns of age, income, viewing habits and product preferences among television commercial viewers from the 1980s. Also includes short reports of consumer opinion on particular products, including the Pond's "Your Skin 'Dies' A Little" campaign. Original folder titles were maintained and items were arranged alphabetically. Television commercial studies are organized by commercial format.
Contents
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Using These Materials
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Collection is open for research.
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