Reports, 1923-1986 and undated
- Access Restrictions:
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Restriction on Access: Originals of certain reports have been closed to researchers for preservation concerns. Use Copies are available in the collection.
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- Scope and content:
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Series contains reports and market research presentations not associated with a specific client. Some reports from the 1920s and 1930s account for lifestyles in rural markets in New York and Indiana. Series also includes television commercial studies performed by ASI Market Research, Inc. detailing viewers' demographic information, viewing habits and product preferences in several regions in California and the Midwest. Items are divided into Open Files and Restricted Files subseries, and arranged alphabetically by title.
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Using These Materials
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Using These Materials
- Collection restrictions:
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Collection is open for research.
However, certain original reports are closed to researchers for preservation concerns. Use Copies are available in collection.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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