J. Walter Thompson Company. Wally O'Brien papers, 1948-2001 and undated

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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced. Researchers must register and agree to copyright and privacy laws before using...
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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company. Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
15.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11620

Background

Scope and content:

Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company.

Marquette University; joined JWT New York as copywriter 1962; Account Supervisor, London Office 1966; Director, Frankfurt Office 1969; Group Account Director, Chicago Office 1972; Senior Vice President 1975; General Manager, Chicago 1979; General Manager, New York 1982; President and Chief Operating Officer, JWT USA 1982; Vice Chairman and Director of Multinational Client Services 1984; resigned 1986; partner in O'Reilly O'Brien Clow/RSCG 1986

Acquisition information:
The J. Walter Thompson Company. Wally O'Brien papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
Processing information:

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2004-0320

Arrangement:

Organized into the following series: General Files; Correspondence and Memoranda; Client Files; Presentations, Writngs and Speeches; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Wally O'Brien papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1jp7s