J. Walter Thompson Company. Lee Pavao papers, 1960-1992

Navigate the Collection

Using These Materials Teaser

Using These Materials Links:

Using These Materials


Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Pav√£o, Lee
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Lee Pavao was an advertising executive who served in a number of JWT offices before becoming President and CEO of JWT Brazil. The Lee Pavao papers include advertisements and advertising designs, clippings, correspondence, meeting minutes and planning documents, photographs, presentations, reports, slides, speeches and other materials relating to Pavao's career, primarily in Latin American offices in Brazil and Peru. Client companies represented include Ford, Kellogg and Kodak. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
5.0 Linear Feet
Language:
Materials in English, Portuguese, Spanish.
Collection ID:
RL.11817

Background

Scope and content:

The Lee Pavao papers include advertisements and advertising designs, clippings, correspondence, meeting minutes and planning documents, photographs, presentations, reports, slides, speeches and other materials relating to Pavao's career, primarily in Latin American offices in Brazil and Peru. Client companies represented include Ford, Kellogg and Kodak.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Lee Pavao was an advertising executive who served in a number of JWT offices before becoming President and CEO of JWT Brazil.

Lee Pavao was born in 1934 in Massachusetts. He attended the University of Massachusetts at Dartmouth (BS, Advertising Design, 1956) and joined JWT in New York, but was soon after drafted into the U.S. Army (1956-1958). Pavao returned to JWT New York (1958-1963) before being reassigned to a number of JWT's European offices (Amsterdam 1963-1965, Madrid 1967-1969) before returning to New York. Pavao spent the rest of his career in various JWT offices in Latin America (primarily Sao Paulo and Lima) before being named President and CEO of JWT Brazil in 1980, eventually assuming responsibility for JWT operations across Latin America. Pavao retired to Chapel Hill, North Carolina in 1988 where he became a community activist and member of City Council. He died in 2019.

Source: Obituary (https://chapelboro.com/news/obituaries/former-chapel-hill-town-council-member-lee-pavao-dies)

Acquisition information:
The J. Walter Thompson Company. Lee Pavao papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2019.
Processing information:

Processed by Richard Collier, Sept. 2020;

Accessions described in this collection guide: 2019-0111

Arrangement:

Organized into the following series: Administrative Files; Presentations and Speeches; Photographs and Slides.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising
Advertising -- Latin America.
Advertising agencies
Advertising agencies -- Management
Advertising executives
Names:
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
Eastman Kodak Company
Ford Motor Company
Kellogg Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Lee Pavao papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.