J. Walter Thompson Company. Evan Peters scrapbooks, 1942-1952

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Evan Peters was an advertising executive and public relations specialist with JWT's offices in Seattle, San Francisco and Los Angeles. Collection includes clippings, correspondence, photographs, brochures and other printed material that documents Peters' career in advertising and public relations during the 1940s and early 1950s. Brief biographical sketches throughout the scrapbooks outline Peters' career with the Olympic Hotel in Seattle and with J. Walter Thompson (JWT) offices in Seattle, Los Angeles and San Francisco. Companies represented include California Raisin Advisory Board, Ford and the Ford Dealer Association, Glenn McCarthy Productions, Holly Sugar, International Minerals (makers of Ac'cent flavor enhancer), Kiwanis International (National Kids Day), Mabs of Hollywood, National Citrus Merchandising Committee (National Orange and Tangerine Week), Olga swimwear (Phillips-Van Heusen), San Francisco Municipal Railway, Washington State Apple Advertising Commission (Washington Apple Blossom Festival, Miss Delicious beauty contest) and Washington State Dairy Council. Many of the photographs and clippings feature business executives and Hollywood celebrities participating in festival events or modeling swimwear. Some materials depict American and foreign service personnel during World War II. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English
Collection ID:
RL.11156

Background

Scope and content:

Collection includes clippings, correspondence, photographs, brochures and other printed material that documents Peters' career in advertising and public relations during the 1940s and early 1950s. Brief biographical sketches throughout the scrapbooks outline Peters' career with the Olympic Hotel in Seattle and with J. Walter Thompson (JWT) offices in Seattle, Los Angeles and San Francisco. Companies represented include California Raisin Advisory Board, Ford and the Ford Dealer Association, Glenn McCarthy Productions, Holly Sugar, International Minerals (makers of Ac'cent flavor enhancer), Kiwanis International (National Kids Day), Mabs of Hollywood, National Citrus Merchandising Committee (National Orange and Tangerine Week), Olga swimwear (Phillips-Van Heusen), San Francisco Municipal Railway, Washington State Apple Advertising Commission (Washington Apple Blossom Festival, Miss Delicious beauty contest) and Washington State Dairy Council. Many of the photographs and clippings feature business executives and Hollywood celebrities participating in festival events or modeling swimwear. Some materials depict American and foreign service personnel during World War II. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Born 1901, Washington State. Public Relations Director, Olympic Hotel, Seattle, 1943; Manager, JWT Seattle Office, 1944; Pacific Northwest Manager, JWT, 1946; Director, West Coast JWT Public Relations Department, 1947; JWT Los Angeles, 1949; Account Representative, JWT San Francisco 1950. Died 1987, San Francisco.

Acquisition information:
The J. Walter Thompson Company. Evan Peters scrapbooks were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1997.
Processing information:

Processed by Richard Collier, February 2017

Accessions described in this collection guide: 1997-0225

Arrangement:

Arranged chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising
Advertising agencies -- Marketing
Advertising agencies -- United States
Advertising executives
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Ford Motor Company -- Marketing
Kiwanis International

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Evan Peters scrapbooks, David M. Rubenstein Rare Book & Manuscript Library, Duke University.