The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.
The collection is arranged into 11 series: Administrative Files; Client Files; Correspondence and Memoranda; International Offices; Meetings; New Business; Personnel Files; Reports; Subsidiaries; Writings and Speeches; and Oversize Materials. Administrative Files contains general memoranda, correspondence, policy information, and other files related to the organization and administration of JWT domestic and international offices, as well as to company policies on television and print media. Client Files contains correspondence, proofs, presentation notes and scripts, campaign ideas and clippings related to various JWT-USA and international clients, and especially the Ford Motor Company. Correspondence and Memoranda contains correspondence primarily between Jack Peters and various JWT employees, as well as general JWT office memoranda. International Offices contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices. Meetings contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. New Business contains scripts, plans, meeting files, and research related to JWT new accounts prospects, including scripts of general agency presentations, marketing and acquisitions plans, and new business reports from JWT regional domestic offices. Personnel Files includes materials on JWT personnel organization and management, employee biographies, transfers and statistics, as well as files on individual salaries, benefits and loans. Reports contains charts and prose reports covering topics such as advertising techniques, research, media, industries, and demographics. Also includes annual reports and operations reviews documenting the performance of various aspects of the JWT-USA's financial and organizational performance. These reviews include billings, expenditures, and profits, salaries, personnel, specific clients, and the company's public relations in the respective past year. Subsidiaries contains contracts, monthly statements, correspondence notes, charts, minutes, and other documents pertaining to JWT's domestic and European subsidiaries. Writings and Speeches contains scripts and notes relating to presentations and speeches given by Jack Peters and other JWT employees, primarily on JWT initiatives and status. Oversize Materials contains large-format items removed from previous series. Includes several proofs from Ford campaigns in various countries.
