J. Walter Thompson Company. W. Lee Preschel papers, 1964-2001 and undated
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.
- Extent:
- 6.6 Linear Feet
About 4950 Items - Language:
- Material is in English and Spanish
- Collection ID:
- RL.00740
Background
- Scope and content:
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The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.
The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.
- Biographical / historical:
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Chronology Date Event 1933 Oct. 7 Born Wolf Lee Preschel, Kovno, Lithuania1956 Received Bachelor of Arts degree in political science, Cornell University1957 June Joined J. Walter Thompson Company (JWT)1964 Founded JWT Venezuela1968 Interim Director-Manager, JWT Italy1969 Vice President, JWT International1977 Nationalized as Venezuelan citizen1980 Executive Vice President, JWT Latin America; member, JWT Board of Directors1980-1987 President, JWT Latin America1986 President, JWT Central Pacific1987 Named Advertising Personality of the Year by Venezuelan Federation of Advertising Agencies (FEVAP)1987 May Dismissed from JWT1987 Returned to JWT as chairman of Latin America-Asia Pacific region1990 Oct. Retired from JWT2003 Jan. Published Rebel with a Cause: The Successful Management of Global Advertising Agencies - Acquisition information:
- The J. Walter Thompson Company. W. Lee Preschel Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
- Processing information:
-
Processed by Angela McClendon, Rita Johnston, January 2008
Encoded by Angela McClendon, Rita Johnston
Completed January 2008
Accession 1993-0006 is described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising -- Awards
Advertising agencies -- Venezuela
Advertising -- Venezuela
Advertising -- History -- 20th century
Advertising agencies -- Management
Advertising executives -- History -- 20th century
Advertising agencies -- Latin America
Advertising executives
Advertising agencies - Format:
- Videocassettes
Scrapbooks
Speeches
Clippings (information artifacts)
Newsletters
Audiocassettes
Photographs
Memorabilia
Memoranda - Names:
- R.J. Reynolds Industries
Warner-Lambert Company
Lever Brothers and Unilever, ltd
Eastman Kodak Company
Chesebrough-Pond's.
Burger King Corporation
J. Walter Thompson Company
J. Walter Thompson Company
J. Walter Thompson Company. Caracas Office
Ford Motor Company
Kellogg Company
John W. Hartman Center for Sales, Advertising & Marketing History
Preschel, Lee
Lanigan, Denis, 1926-
Johnston, Don, 1927-
Contents
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Using These Materials
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Collection is open for research.
However, original audiovisual materials are closed to researchers. Use copies are available in the collection.
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- Preferred citation:
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[Identification of item], J. Walter Thompson Company. W. Lee Preschel Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.