J. Walter Thompson Company. Print Traffic Department advertising design elements, 1977-1980s
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- The J. Walter Thompson Company's Print Traffic Department coordinated the production of print advertising and tracked the placement of finished advertisements. Collection includes sketches; black and white photographs; text blocks; layout drafts of advertisements; graphic design elements and other materials used in the creation of print advertising. In addition, there are design drafts and production samples of JWT corporate forms, manuals, stationery and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 2.0 Linear Feet
- Language:
- Materials in English.
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.13205
Background
- Scope and content:
-
Collection includes sketches; black and white photographs; text blocks; layout drafts of advertisements; graphic design elements and other materials used in the creation of print advertising. In addition, there are design drafts and production samples of JWT corporate forms, manuals, stationery and other printed materials.
- Biographical / historical:
-
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Print Traffic Department coordinated the production of print advertising and tracked the placement of finished advertisements.
- Acquisition information:
- The J. Walter Thompson Company. Print Traffic Department advertising design elements were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from the J. Walter Thompson Company in 1993.
- Processing information:
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Processed by Richard Collier, July 2026;
Accessions described in this collection guide: 93-023.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Print Traffic Department advertising design elements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1r16q