J. Walter Thompson Company. Publications collection, 1887-2005
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- J. Walter Thompson Company
- The J. Walter Thompson Company, founded in 1864, is one of the largest enduring advertising agencies in the U.S. The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various offices, partners, subsidiaries and related firms of the J. Walter Thompson Company. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. Materials are primarily in English, but several other languages are also represented.
75 Linear Feet
- Material is in English , French , Spanish , Portuguese , Japanese , German , Danish , Italian , Dutch , Swedish , Arabic.
- Collection ID:
- Scope and Content:
The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various domestic offices, partners, subsidiaries and related firms of the J. Walter Thompson Co. (JWT). Domestic offices include Atlanta, Chicago, Detroit, New York and San Francisco. International materials originate primarily from the London Office, but other offices in Australia, Belgium, Canada, France, Germany, India, South Africa, and Spain are also represented. The main subsidiaries and related firms represented in the collection include the British Market Research Bureau; Brouillard Communications, Inc.; Hill & Knowlton; Lord, Geller, Federico, Einstein; and the Simmons Market Research Bureau. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. The oldest materials are domestic rather than international. Materials are primarily in English, but several other languages are also represented.
The collection is organized into four series: Corporate Publications, Domestic Publications, International Publications, and Subsidiaries and Related Firms Publications.
The Corporate Publications Series includes published documents relating to the organizational and corporate life of the agency. The series is organized into seven subseries--Worldwide Office Address Lists, Client Lists, Financial and Stockholder Reports, JWT Group Reports, Worldwide Office Fact Books, Profile Books, and Telephone Directories. Most of these subseries are self-explanatory. Both the JWT Group Reports and the Financial and Stockholder Reports include annual and quarterly reports sent out to stockholders as well as 10-K and other reports filed with the Securities and Exchange Commission (JWT reorganized as the JWT Group in 1980, and maintained that name until it became part of the WPP Group in 1986). Both the Worldwide Office Fact Books and the Profile Books contain summary information about JWT's structure, client base, offices and billings for particular years.
The Domestic Publications Series include materials published in the U.S. The series is organized into General Publications, Interurbia, and Individual Offices Publications. General Publications include materials published by the main headquarters in New York and pertain to broad issues of interest throughout the company, such as employee training, research reports, regional market surveys and informational bulletins. Interurbia was a special series of reports and presentations begun in the 1950s, in which JWT sought to address the rapid expansion of metropolitan areas in the United States. Individual Offices Publications include materials published by specific JWT offices that address issues of concern to that office or its clients. Preceding the container list of publications are folders that contain correspondence relating to publications.
The International Publications Series includes material published outside the U.S. by JWT's international offices. The bulk of materials come from the London office, but other offices are also represented.
The Subsidiaries and Related Firms Series includes publications originating with JWT's subsidiaries, such as Brouillard Communications and the British Market Research Bureau (BMRB), as well as from firms with which JWT had close working relationships at one time, such as the Simmons Market Research Bureau, after which JWT modelled the BMRB.
- Acquisition Information:
- The J. Walter Thompson Company. Publications Collection was received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1986, with additions in subsequent years.
- Processing information:
Processed by Richard Collier, Loren Crippen, Barbara Heck, Brooke Stanley, December 2005
Encoded by Richard Collier
Completed January 2006
Accession(s) 99-312, 93-051, 93-052, 93-050, 93-146, 99-310, 99-311, 99-384, 97-095, 93-085, 93-148, 93-066, 96-093 were merged into one collection, described in this finding aid.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed in the series to which they pertain. An index of all titles is included at the end of the container list.
- Physical Location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or Conventions:
- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Advertising -- Spain -- 20th century
Research reports and papers
Advertising -- France -- 20th century
Advertising -- Germany -- 20th century
Advertising -- India -- 20th century
Advertising -- South Africa -- 20th century
Advertising -- Great Britain -- 20th century
Advertising -- Australia -- 20th century
Advertising -- Belgium -- 20th century
Advertising -- Canada -- 20th century
Advertising agencies -- History
Advertising agencies -- United States -- History
Advertising -- United States -- 20th century
Advertising -- United States -- 19th century
Advertising agencies -- Great Britain
Advertising agencies -- Great Britain -- History
Lord, Geller, Federico, Einstein, Inc.
Simmons Market Research Bureau
Hill & Knowlton, Inc.
J. Walter Thompson Company. Atlanta Office
Brouillard Communications, Inc.
British Market Research Bureau, Ltd
J. Walter Thompson Company. London Office
J. Walter Thompson Company. New York Office
J. Walter Thompson Company. Chicago Office
J. Walter Thompson Company. Detroit Office
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company. San Francisco Office
- Other Indexes to the Collection:
Alphabetical Listing of Publication Titles
$5 Billion Sales Opportunity Knocking at the Door of Business box DG9 1910 Census Shows that... box DG6 1975 Communications Plan (South Africa), box IO9 1980 Study of Media and Markets box SR5 1984 Study of Media and Markets box SR5 1985/1986 (JWT London) box IL7 1986 JWT/FDAF Meeting August 10-13 box OV1 1996 J. Walter Thompson Yearbook box DG25 (RESTRICTED) 25 Leading Advertising Agencies box DG9 25th Anniversary Invitation box DG19 40 Berkeley Square box OV3 50th Anniversary Kit Kat box IL7 86-87 Face to Face with JWT box IL7 About BMRB box SR2 Abra as Asas box IO2 Accelerated Opportunities in Advertising Account Management box DG16 Access box SR2 Access: The BMRB Omnibus Study box SR2 Account Management Development Program (France), box IO12 (RESTRICTED) Account Management Development Program (U.S.), box DG17 Account Management Performance Evaluation, Tips, Checklist box DG24 (RESTRICTED) Acorn to Zapping box IL7 Adspend Today, Adspent Tomorrow box IL7 Advanced Media Solutions box IL8 (RESTRICTED) Advanced Opportunities in Advertising Account Management box DG17 Advertiser Pocket Guide to Cable Communications, boxeS DG19, DG20 Advertising box DG19 Advertising--Is This The Sort of Work An Honest Man Can Take Pride In? box IL2 Advertising and Marketing Bibliography box DG25 (RESTRICTED) Advertising and Sales Promotion Expenditure, box IL2 Advertising and the Nationalised Industries, box DG17 Advertising as a Career for Women box DG14 Advertising as a Selling Force box DG5 Advertising Chicago Style: A Character All It's Own box OV1 Advertising Expenditures in Western Europe 1960-1974 boxes IL3, IL4 Advertising Expenditures: International Comparisons 1960-1975 box IL5 Advertising Gold Medal Awards box DG16 Advertising in a Land of Less: Circa 1980, boxes DG17, DO2 Advertising in America box DG1 Advertising in Small Spaces box IL1 Advertising in the '90s box DG22 Advertising Leadership 1864-1989 box OV1 Advertising Management box IL3 Advertising Planning Methods box DG21 Advertising Workshop: Dehydrated Tomato Juice, box DG16 Advertising: a Career for Exceptional Men, boxes DG14, DG15 Advertising: a Career for Women box DG15 Advertising: An Annotated Bibliography box IL3 Advertising: Manipulation or Persuasion? box DG17 Advertisment Films in Movie Houses box IO5 Adweek Agency Report Card box DG19 Affiliated Companies box DG17 African Market Division: A Statisitical Overview box IO9 Alaskan Market box DG14 Allegro Vivace: The History of Champagne, Cava and the Sparkling Wines of the World box IO10 Almost Every Other Company You Consider Joining Uses Someone Like Us box IL3 American Consumer 1970-1990 box DG18 American Drug Store, a Qualitative Study, box DG14 American Lifestyles Presentation Tool Kit, box DG21 Annual Report (India) box IO5 Annual Report (Korea) box IO6 Annual Report (Spain) box IO10 Annual Report J.W.T. Italia box IO6 Annual Review (Hill & Knowlton) box SR4 April 1984 box IL7 Approach to Measuring Advertising Effectiveness, box SR2 Are We Shackling Economic Growth by Overlooking the Consumer? box DG15 Are You a Guesswork Advertiser? box DG7 Artist in Advertising box SR1 Aspects of Real box IO12 (RESTRICTED) At The Receiving End box IL2 Audience Measurement Procedures box SR5 Australian Market box DG15 Austrialian Underview box IO1 Ballad of Reggie Research and TGI box SR1 Be Big box DO4 Benchmark box OV4 Best Sellers box IL6 Biography of Roland T. Wentzel box IO9 Blank in the Balance Sheet box DG19 Brand Management: A Guide to a Few Misconceptions box DG25 (RESTRICTED) Brand Personality box SR2 Bravi & Buoni box IO6 Breads of Many Lands box DO2 Brief Profile of JWT New York boxes DO2, IO3 Brief Profile of the J. Walter Thompson Company, box DO2 Britain: Its Markets and Media box SR2 British Market Research Bureau box SR2 Brookings Primer of Progress Illustrated, box DG10 Brouillard Communications box SR3 Brouillard in Brief box SR3 Bush House, Berlin and Berkeley Square box IL7 Business of Imagination: The Art of Creating Convictions box DG26 (RESTRICTED) BUY (Brand Utility) Study box DG19 Buying: It's Not an Event, It's a System, boxes DG23, DG24, DG26 (RESTRICTED) Cable Capsule boxes DG19-DG21 Cable/Satellite Industry Blue Book box DO2 Can J. Walter Thompson Make Your Marketing Programs More Effective? box DG23 (RESTRICTED) Can Research Evaluate the Creative Content of Advertising? box IL2 Canadian box IO3 Canadian Markets box DG14 Canadian Profile of JWT box IO3 Career in Advertising box IL1 Career in Market Research box SR2 Career Opportunities in Advertising box DG16 Case for Advertising boxes IL4, IL5 Case for the Full-Service Agency box DG17 Catalogue of Magazines boxes DG1, DG2 Challenges and Problems for International Adversiting box IL1 Change and Challenge box DG16 Change in the Marketplace box DG17 Changes Affecting Policy Control in World-Wide Business box DG14 Changing Face of Super Market Shopping box IL1 Choices box SR5 CIBA-GEIGY Agricultural Division box DO1 Classification of the Content of the Advertising Message box IO8 Client/Agency Relationship box IL1 Cluster Plus Marketing box SR5 Cold Hard Facts boxes IL8, SR6 (RESTRICTED) College Market box SR5 Colour Television--A Report box IL2 Comment Vendre boxes DG10, IO2 Commercial Production Procedure Manual box DG19 Commodore box DG22 Communications Forum Papers box DG17 Communispond, Inc. box SR3 Como Opera la Publicidad? box IO10 Company Advertising/London box IL2 Comparison of Methods box SR1 Comparison of Type Faces box DO2 Competition Under NRA box OV1 Computer Skills Programme: Introduction to Notes Mail box IL8 (RESTRICTED) Conquest Europe box DO2 Consultancy Group box SR3 Consumer Change and Conflict box IL5 Consumer Change in the Mid 70's boxes DG18, IL5 Consumer in Crisis box DG17 Consumer in Crisis: the New American Market, box DO1 Consumer Market in the American Economy, box DG12 Consumer Purchasing Power box DG11 Consumer's New Reality box DG18 Contact Advertising Limited box IL4 Copy Test box IL7 Corporate Communications box IO4 Corporate Need to Communicate box DG19 Corporate Need to Communicate (Brouillard), box SR3 Couponing: A Capsule Look box DO1 Cream of Your Market (Canada) box IO3 Cream of Your Market (U.S.) boxes DG11, DG15 Creative Library box DO3 Creative Research in the 1990s box DG23 (RESTRICTED) Creative Uprising box DG21 Creative Workshop box SR2 Creative Workshop: Butter box SR2 Crisi Nell'Attività di Marca box IO6 Crisis in Branding box IL6 Criteria for Selecting a Worldwide Agency, box DG22 Cutthroat Competition box DG7 Darvon Pricing Survey box SR4 DDFH&B box IO6 De Ideeën Liggen op Straat box IO8 De Medio a Medio box IO1 Dear Personalized box IL8 Decade of Change box IL1 Definition and Explanation of Terms Used In Advertising box IO1 Dependable Data for Advertising and Marketing Decisions box SR5 Der Planungsberater box IO4 Desarollo Practico de una Téoria de los Anuncios box IO10 Description of Artwork Commissioned by JWT, box DG16 Developing New Brands box IL7 Development and Application of Ideas in Advertising box OV1 Development of Independent Television box IL1 Dialog box DG19 Dictionary of Advertising Terms box DG13 Die Dynamik des Wertewandels in Unserer Gesellschaft box IO4 Direct Acting High Pressure box DG2 Direct Mail: Two Mediums Not One box DG11 Direct Response to the 1980s box SR5 Distribution box DG11 Do You Know Your Way Around Europe? box IL3 Does Advertising Manipulate Consumer Behavior? box DG17 Does Distribution Cost Too Much? box DG10 Donde Comer en Madrid en Agosto box IO10 Don't Blink: The Third Beat Passion box OV4 Dreaming box IO12 (RESTRICTED) EA Euro-Lyon box OV6 EA International box SR4 Economics of Advertising box DG9 Education, Social Class, and Reading of Newspapers and Magazines box SR2 Een Grootgrutter op Net Oorlogspad box IO8 Effective Advertising box IL6 Effective Advertising: 4 Case Studies box IL7 Ein Portrait box IO4 Eine Technik zum Produzieren von Ideen box IO4 El Mercado Norteamericano Para Articulos de Ultramar box IO1 El Mercado y Nuestros Anuncios (Spain) box IO10 Electronic Production Services box DO2 Employee Benefits Booklet box DG24 (RESTRICTED) Employee Handbook box DG26 (RESTRICTED) Employee Relocation Handbook box DG19 En La Argentina box IO1 Engine Room box DO1 Entertaining with Wines of the Cape box IO9 Escape the Mundane box SR6 (RESTRICTED) Esto No Es Un Cuchillo de Palo box OV5 Estudio de Radio y Televisión box IO6 Ethiopian Endeavor box IL3 European Common Market box IO4 European View of the Common Market box IL1 Euroscope box IO2 Eyes on Thompson box DG24 (RESTRICTED) Facts about JWT box DG17 Facts and the Gaining of Acceptance of Them, box DG11 Facts You Will Want to Know about the J. Walter Thompson Co. boxes DG13, DG15 Farm Market box DG11 Few Facts about J. Walter Thompson Company, box IO3 Few More Chapters box DO2 Fifteen-Second Commercials: The Simple Truth, box DG20 Fifty in 40 box IL8 (RESTRICTED) Financial Fact Book box DG19 Fish box DG26 (RESTRICTED) Flippers: Changes in the Way Americans Watch TV, box DG21 Floating Thames box IL7 Florida Department of Citrus box DO1 Focus: The Lab box IL9 (RESTRICTED) Food and Cooking in England box SR2 Food Retailing in the Netherlands box IO8 Ford Story box DG12 Forecasting the Demand for Consumer Durables, box IL1 Fourth Stage Consumer box IL8 (RESTRICTED) Freeze-Drying Process box IL2 Friendly Talks to Managers box DG6 G-8 box DO2 General Subject Headings Used in the JWT-Chicago Library box DO1 Generation Gap: A Problem of Communication, box DO1 Geschäftsbericht box IO4 Gigantic Industry That Needs The Help of Advertising box DG8 Glosario Publicitario Español-Ingles Ingles-Español box IO10 Glossary of Common Terms Used in Media Audience Measurement Research box DG17 Government Sponsored Advertising In Europe Today box IO2 Graduate Recruitment Seminar box IL7 Grassland Improvement Campaign for OEEC Countries box IO4 Gravity of Marketing box IL3 Great Call Reports box IL8 (RESTRICTED) Great Media Ideas box IL9 (RESTRICTED) Great Outdoors box IL3 Grocery Marketing: The Next Five Years box IL2 Guía para la Realización de una "Spot" Publicitario box IO10 Guide for Secretaries box DG12 Guide to Central America box DO4 (RESTRICTED) Guide to Consumer Self-Concept box SR1 Guide To JWT In Europe box IL5 Guide to Print Media box DG16 Guide to Selective Selling and Merchandising in 143 U.S. Cities box DO3 Guideline for Crisis Situations box IO2 Guiness box IL4 Guiness Advertising boxes IL4, IL6 Handbook box DG25 (RESTRICTED) Handbook of Effective Advertising box IL7 Handbook on Wine for Retail Licenses (South Africa) box IO9 Happily, So Many of Our Needs Are Filled by Products Promoted Through J. Walter Thompson Co. box DG14 Happy Birthday Cards box IO5 Hawaiian Market box DG14 Hidden Expansion Pressures in Our Economy, box DG12 Hill & Knowlton box SR4 Hindustan Thompson Associates Ltd. box IO5 Hindustan Thompson List of Clients box IO5 Historia Incompleta box IO10 History of Berkeley Square box IL5 Hold My Skateboard While I Kiss Your Girlfriend, box OV2 Home Video box IL6 Hospital, Surgical, and Major Medical Benefits, box DG17 How Advertising Helps Salesmen box DG8 How Advertising Works box IL4 How Are We Feeling Today? box SR5 (RESTRICTED) How I Selected an Advertising Agency box DG9 How Many Nations? box IL2 How Much Do T.V. Commercials Cost To Make? box IL3 How to Become an Advertising Man box DG22 How to Break Down Resistance to Life Insurance, box DG8 How to Keep Your Ads Out of Court box DG17 How to Measure the Value of Advertising, box IL1 How to Pick an Advertising Agency box DO1 How to Promote Your Restaurant box DO1 How to Put a "Spec" Book Together box DO1 How to Step Up Production and Save Manpower Too! box DG11 How to Win in the Public Eye box SR3 How Useful is Proposition Testing? box IL2 HTA Our People box IO5 HTA Today box IO5 Huge New Markets boxes DG11, DG12 Huhtamäki 1985 (Finland) box SR4 Humor: Its Serious Side box DG17 I Hear What You Say... box IL7 Identification Standards Manual box DG21 I-Group Network Text box IO9 Il Mercato U.S.A. per le Merci Italiane, box IO6 Importance of Corporate Advertising for Communication with the U.S. Capital Market box SR3 In Defense of Mass Media box DG21 Increasing the Knowledge Available to Management for Advertising Policy Decisions box DG12 Index for Travel and Transportation Merchandising Library box DG12 Indian Market box DG14 Individual Effort Has Had Its Day box DG8 Industrial Marketing Research at BMRB box SR2 Influencing the Mind of Another box DG10 Information Center box DO2 Information Services: Advertising Business 2nd Quarter 1979 box IL6 Information Services: Guide to Resources, box IL6 Information Services: Lifestyle Trends box IL7 Information Services: Multinational Advertising Bibliography box IL6 Information Services: Representatives' Basic Reading List box IL6 Information that Never Got into the Files, box IL4 Iniciativa Privada na Construção da sociedade, box IO2 Inside This Booklet You'll Find 8 Ads..., box OV1 Institutional Food Market in Canada box IO3 Integrated Marketing Communications: A Return to Basics box DG26 (RESTRICTED) International Advertising--The Wheel Is Turning Full Circle box IL2 International Advertising Agency box IL2 International Organization of the J. Walter Thompson Company Ltd. box IL1 International Standard of Living Comparison, box DG16 Interurbia box DG28 Introducing Diogenes box SR4 Introducing the J. Walter Thompson Company to Pittsburgh box OV1 Introduction to J. Walter Thompson box IO1 Is JWT the Company for You? box DG16 Isn't the Consumer the Real Key to Continued Economic Growth? box DG16 Issue box IL7 It Was a Very Good Year box DG19 It's a World box DG25 (RESTRICTED) J. Walter :15: What Now? box DG20 J. Walter Corporate box DG20 J. Walter Edge box DG22 J. Walter Guide box DG21 J. Walter Merchandise Catalog boxes DG24, DG26 (RESTRICTED) J. Walter Source box DG24 (RESTRICTED) J. Walter Thompson (Australia) box IO1 J. Walter Thompson (Belgium) boxes IO2, OV4 J. Walter Thompson (Canada) box IO3 J. Walter Thompson (France) box IO12 (RESTRICTED) J. Walter Thompson (Hong Kong) box IO5 J. Walter Thompson (Italia) S.P.A. box IO6 J. Walter Thompson (Philippines) box OV5 J. Walter Thompson (South Africa) box IO9 J. Walter Thompson (Spain) box IO12 (RESTRICTED) J. Walter Thompson (U.S.) boxes DG20, DG22, DG27 (RESTRICTED) J. Walter Thompson Agence de Publicité box IO4 J. Walter Thompson Co. Advertising boxes DG2-DG4, DG6 J. Walter Thompson Co. Archives box SR4 J. Walter Thompson Co. International Organization box DG12 J. Walter Thompson Co. Style Manual box DG14 J. Walter Thompson Company box DG27 (RESTRICTED) J. Walter Thompson Company (Chicago) box DO1 J. Walter Thompson Company Limited (Australia), box OV4 J. Walter Thompson Company World box DG17 J. Walter Thompson Consumer Purchase Panel, box DG13 J. Walter Thompson Direct (Chicago) box SR4 J. Walter Thompson Direct (London) box IL8 (RESTRICTED) J. Walter Thompson España de 1927-1936 box IO10 J. Walter Thompson Identity Guidelines box DG27 (RESTRICTED) J. Walter Thompson New York box DO2 J. Walter Thompson Philippines, 1947-1982, box IO9 J. Walter Thompson Professional Development Programme box IL7 J. Walter Thompson San Francisco box DO3 J. Walter Thompson Yearbook box DG21 J. Walter Who? box DO1 Jaguar: A Love Affair box DG23 Jahresbericht box IO4 Jahresring 1973 box IO4 James Walter Thompson Advertising Agent, box IL6 James Webb Young Course box IO3 Japanese Market box DG13 Jota Dabliu Te box OV4 Jump Start Cards box IL9 (RESTRICTED) JWT (Denmark) box IO12 (RESTRICTED) JWT (Philippines) box IO9 JWT 1965 (London) box IL2 JWT 1973-1974 box IO4 JWT 1978 (London) box IL6 JWT 1981: A Review of the Year's Advertising (London) box IL6 JWT 1984 (London) box IL7 JWT 80 London box IL6 JWT 80 Manchester box IL6 JWT Account Manager's Handbook box DG22 JWT Account Team: Responsibilities and Procedures box IO1 JWT At Forty (Philippines) box IO9 JWT au Canada box IO3 JWT Audit of Agency Performance box IO9 JWT Book box DG6 JWT Brazil--1970 box IO2 JWT Business Communications box IO12 (RESTRICTED) JWT Career Opportunities box DG19 JWT Chicago box DO1 JWT Circle: A Quarterly Review for the Staff of JWT Southern Africa box IO9 JWT Coloring Book box DO1 JWT Consumer Purchase Panel box DG11 JWT Cuisine: A Collection of Recipes from Employees and Friends of JWT Worldwide box DG25 (RESTRICTED) JWT Decimal Money Experiment box IL2 JWT Detroit box DO2 JWT Detroit Public Relations box DO2 JWT Director-in-Charge: Roles and Expectations, box DG24 (RESTRICTED) JWT Effective Advertising Programme box IL7 JWT Employee Handbook box DO4 (RESTRICTED) JWT en France box IO4 JWT España de 1927 á 1936 box IO10 JWT Europe boxes DG16, IO3 JWT Frankfurt box IO4 JWT Graduate Recruitment box IL9 (RESTRICTED) JWT Guide to Research boxes DG22, DG26 (RESTRICTED) JWT Guide to Research Japan Version box IO12 (RESTRICTED) JWT Handbook (London) box IL3 JWT In Britain box IL2-IL5 JWT In Europe box IL4 JWT in Frankfurt box IO4 JWT in Greece box IO5 JWT In London, in Europe and Around the World, box IL5 JWT Information Center box DG16 JWT Information Services- Europe box IL5 JWT International Offices box DG16 JWT Italy box IO6 JWT Knowledge Centre box IL9 (RESTRICTED) JWT London box OV3 JWT London: 1926-1966 box IL2 JWT London: Dates and Data box IL3 JWT London: The Consumer Has A Mind As Well As A Stomach box IL3 JWT Management Leadership Program, Duke University box DG24 (RESTRICTED) JWT Marzo 1981 box IO8 JWT Media Person's Handbook box DG22 JWT Media Person's Handbook Japan Version, box IO12 (RESTRICTED) JWT New Business Checklist for Winners box DG23 (RESTRICTED) JWT New Business Handbook box DG22 JWT NIEUW box IO8 JWT Office, John Hancock Center box DO1 JWT Opportunities in New Zealand box IO8 JWT Peru box IO8 JWT Rises to the Challenge of Europe box OV3 JWT Specialized Communications box SR6 (RESTRICTED) JWT TV Workshop box DG12 JWT Washington: What It Is, What It Does, box DO3 JWT West Employee Training Handbook box DO4 (RESTRICTED) JWT World Identity Programs (Commodore, Graphic Standards Manual) box DG21 JWT Yellow Pages box DG21 JWT: Reputation and Reality box DG18 JWT--Who Is It? box DG19 King Papers box IL7 Knightsbridge Green Blueprint box OV3 La Inversion Publicitaria en España boxes IO10, IO11 La Investigación Publicitaria en la Agencia, box IO11 La Lettre d'Information Media box IO4 Laboratory of Advertising Performance box SR5 Landsdowne boxes OV6, SR5 Landsdowne Marketing Limited box OV6 Latin American Markets box DG13 Leadership at JWT box DG18 Let's Try for That Extra 10% box DG12 L'Equipe box IO12 (RESTRICTED) Lettre Ouverte box IO2 L'etude du Marche box IO2 Lexicon box DG21 Lexington International box SR5 LGFE box OV7 Liberation box IL9 (RESTRICTED) Lidov Mural box OV1 Lifestages box DG21 Lining Up for Launch Day box IO9 Lippold Sculpture Construction box DO2 List of Accounts (London) box IL7 Lo Sviluppo di Nuove Marche box IO7 Look at 15-Second Commercials in the 90s, box DG22 Looking Forward to the Next 10 Years box DG22 Looking Up at JWT box DG23 (RESTRICTED) Lord and Thomas Creeds box DG15 Magazine Audience Estimates box SR5 Major Market Index Plan box SR5 Making the Partnership Work box SR6 (RESTRICTED) Management Performance and Evaluation box DG20 Management Philosophy box IO2 Management Reference Center Chronological Bibliography box DG21 Managers Meeting box IO3 Managing a JWT Office for Performance and Profit box DG18 Managing the Agency box DG27 (RESTRICTED) Manchester box IL10 Manual of TV Basics box DG14 Manual Operativo para Cuentas box IO12 (RESTRICTED) Many Worlds of S. Meek box DG19 Map and Guide of European Cities box IO3 Market Analysis of the 1931 Population Statistics for Great Britain and Ireland box IL1 Market Data box IO6 Market Potentials box DG11 Market Research and the Retailer box IL2 Market Research in Europe boxes SR2, SR4 Market Research on a European Basis box IL3, SR4 Market Sizes box IL5 Market Study for the Professional Nutritionist, box DO1 Marketing in a Defense Economy box DG11 Marketing In Crisis box IO12 (RESTRICTED) Marketing Opportunities box DG11 Marketing Research box IO2 Marketing to Consumers box SR5 Markets Are Made of People box DG8 Markets to the North: Angola box IO10 Markets to the North: Belgian Congo box IO10 Markets to the North: British East Africa, box IO10 Markets to the North: General box IO10 Markets to the North: Mozambique or Portuguese East Africa box IO10 Markets to the North: Rhodesia and Nyasaland, box IO10 Markets to the North: South West Africa, box IO10 Marketwise box IO12 (RESTRICTED) Measuring Self-Concept box SR1 Measuring the Audiences of Magazines box DG17, SR1 Media Digest--Europe boxes IL4, IL5 Media Information: Europe box DG17 Media Information (Germany) box IO12 (RESTRICTED) Media Information--Switzerland box IO3 Media Information (U.S.) boxes DG17, DG18 Media Market in 1988 box IL10 Media Merchandising Services box DO2 Media Research Sources box DG26 (RESTRICTED) Media: The New Creative Frontier? box DG21 Medical Journals box DG1 Memorandum and Introductory Package Regarding JWT's Transformation box DG26 (RESTRICTED) Memorandum Regarding Five Speeches Presented at the JWT Fifth World Management Meeting box DG18 Merchandise Catalog box DO2 Merchandising Case History: Shell Premium With TCP box DG12 Merchandising of Food Products by Industry Co-Operatives box DG10 Merchant, Banker, Doctor box DG9 Mexican Market (Mexico) box IO7 Mexican Market (U.S.) box DG16 Mexican Mystique box DO2 México box DO3 Michigan Opera Theatre box DO4 (RESTRICTED) Mil Novecientos setenta y nueve box IO11 Million Dollar Minute box DG20 Miracle Whip: I Couldn't Make It Without You! Cookbook box DG23 (RESTRICTED) Mirror for a Lady box IL2 Mis "Ajás" Preferidos sobre Promoción box IO10 Mission Statement boxes DG19, DG22 Modern Advertising Agency Service box IO3 More Jobs than Men box DG10 Motor Racing Sponsorship: A Proposal for a Three-Country Survey box SR4 Moving Target box DG17 MRB International box SR5 Mysteries of Time and Space box IL7 Naget om JWT för og nu box OV4 National Creative Award box DG20 Network Sports Essentials box DG20 Net-Working: A Research Study on Employment and the Internet box DG25 (RESTRICTED) New American Consumer box DG20 New Business Brochures box IL7 New Business Services box DG27 (RESTRICTED) New Era in Ford Retailing box DG14 New Housewife box IL2 New Image Package box DG26 (RESTRICTED) New JWT box IO1 New Map for Europe box IO3 New Media Explorers box DG19 New Medium: Television in the 1980s box DG18 New Office Announcement box IO3 New Premises for JWT Brussels box IO2 New Revolution in Distribution box DG15 New Visual Identity box DG26 (RESTRICTED) New Wavelength box IL4 New York Office Guidebook box DO2 Newsletter (Hill & Knowlton) box SR4 No Están Todos Los Que Son, Pero Sí Son Todos Los Que Están box IO11 Notice to All Employees box IL6 O Público e a Propaganda box IO2 One Advertiser's Response to Pollution, Inflation, Shortages and Whatever's Next box DG17 One World of J. Walter Thompson Company: A Guide to 37 International Offices in 24 Countries box IL2 One World of Sam Meek box DG16 Open Letter to Our Cohorts at JWT box DG27 (RESTRICTED) Operational Research and Marketing box IL2 Opportunities for American Manufacturers in Britain Today box IL1 Our Best Total Branding box DG26 (RESTRICTED) Outline for An Advertising Agency Analysis, box IO3 Ouvre box IO12 (RESTRICTED) Overview (South Africa) box IO10 P.T. Thomertwal Advertising box IO6 Pamphlet Collection box DG25 (RESTRICTED) Pan-European Communication box IO2 Paper-Money Inflation in France: Where It Came from, What It Brought and How It Ended box DG9 Paradox Papers: Marketing in Modern Times, boxes DG22-DG26 (RESTRICTED) Paradox Papers: Youth in the 90s box DG23 (RESTRICTED) Partial Checklist of JWT Domestic Clients for Shopping Reference boxes DG23, DG26 (RESTRICTED) Partners in the Marketing Revolution box DG17 Passion '03: JWT Europe, Middle East, Africa, box OV4 Passion 03: JWT Latinoamerica box OV5 Passion: North America box OV2 Passport to the North box IO3 People Buy Brands, Not Products boxes DG21, DG23, DG25 (RESTRICTED) People's Use of Media box IL5 Perfil del Mercado Peruano box IO8 Performance Group box DO2 Peruvian Market box DG13 Peruvian Market Profile box IO8 Pet Food Market box DO2 Pharmaceutical Advertising and Marketing, box IL2 Philippine Market boxes DG13, IO9 Photo Engraving box DG11 Photo Engraving Processes box DG8 Photographic Essay box IO2 Pierre Caille box IO2 Pin-Pointing the Affluent Household box IL2 Plain Talk on Research box IO3 Plan for the Promotion of American Travel in Thailand box DG13 Plant City Advertising boxes DG10, DG11 Platform (Hill & Knowlton) box SR4 Plea for Education box DG10 Pocket Guide to Media Terms and Media Math, boxes DG20, DO1 Population and its Distribution boxes DG7-DG10, DG12, DG15 Population and Purchasing Power box DG10 Population Handbook of Great Britain and Ireland box DG8 Population Study box IO7 Portrait boxes IO4, OV4 Portuguese Grafitti box IO9 Portuguese Market box DG13 Positioning Advertising Copy Testing box SR5 Power of the Old, Shock of the New boxes DG24, DO4 (RESTRICTED), OV1A PPGH/JWT Business Communications box IO8 PPGH/JWT in 15 Characteristics box IO8 PPGH/JWT Tien Jaar Merkenbeleid box IO8 PPGH/Moussault Werke box IO8 Practical Progress From A Theory of Adverstiments box IL5 Preliminary Report on the Present Pharmaceutical Situation and the Areas of Opportunity for Deltakos (Belgium) box SR4 Preparedness for Peace box DO1 Present Economic Conditions box DG8 Presentation Didn't Go Quite As We Expected..., box IL3 Presentation to Exxon Company box DG22 Press in Its Relation to Public Opinion and Government box DG9 Press Information (EA International) box OV6 Price Guarantees by Manufacturers with Sales Contracts box DO3 Primer for Post-War Prosperity box DG10 Primer of Capitalism Illustrated box DG10 Primetime Television Schedule: The Essentials, box DG20 Print Media Information box DG17 Private Label Reviewed box IL3 Prize Competition box DG8 Problem box IL10 Problem and Opportunity for Milk in California, box DG10 Problem Solvers box SR2 Product Information Booklet box SR5 Professional Development Handbook box DG24 Professional Development Programme box IO3 Professional Forum box DO2 Profit-Sharing and You box DG17 Project Enterprise box IO3 Project Norway box IL4 Propaganda (Brazil) box SR4 Proposal for a Series of Focus Groups on Birth Control Methods box SR4 Proposal: Corporate Communications/Jack Hilton, box DO1 Psychological Laboratory box SR2 Public Issues, Public Policy Group (Hill & Knowlton) box SR4 Publicidad en 1979 (Spain) box IO11 Publicité box IO2 Purchasing Power of the Consumer box DG8 Questions and Answers in Planning Advertising, box DO2 Radio: an Individual's Medium box DG15 Rapporto Annuale (JWT ITaly) box IO6 Read All About It! box IL4 Red Book/J. Walter Thompson Co. Advertising, box DG3 Red Ear box DG1 Reflections on an Agency/Peter Yeo box DG27 (RESTRICTED) Regional and Split-Run Magazine Availabilities, box DG14 Relationship Between Purchasing Patterns and Advertising Exposure box IL3 Religious Press box DG1 Report on Advertising Agencies in the Far East, box IL2 Report on the Role of Radio in the Lives of American Housewives box DG14 Report on Private Label in U.S. Food Retailing, box IL2 Reports and Accounts (India) box IO5 Tesearch Audit of 1978 TGI box SR1 Research Audit of SMRB 1985 Study of Media and Markets box SR1 Research Department Role and Organization, box IO1 Research Development Procedures box IO1 Research Into Attitudes to Advertising box IL6 Resultattavlor box OV5 Results of 1977 Business/Financial Press Survey, box DG18 Results of a Survey for the Market for Travel to the U.S. in Japan box DG15 Resumption of Overseas Buying box IL1 Retail Audit: Principles and Practices box SR2 Retail Display and Packaging box SR2 Retail Shopping Areas box DG9 Retailing in the Seventies box IL3 Retail-Unit box IO8 Review and Summary of the Published Literature on Eating Out box DO1 Review for Lever Brothers Company of the Independent Buying and/or Barter Services and JWT's Buying and Barter Service, box DG17 Review of Recent Advertising Aiding the War Effort box DG10 Rhapsody in Red box DO4 (RESTRICTED) Rhapsody in Red II box DO4 (RESTRICTED) Roadmap of Greenland box IL9 (RESTRICTED) Role of a New Brand Venture Group Within JWT Amsterdam box IO8 Role of Account Management at JWT Chicago, box DO1 Round the Woman box SR2 Rural Hyderabad box IO5 Ryukyuan Market box DG15 Sales Curves of New Products box IL2 Salute to the Stars box IO5 Samuel Yellin Cellini Wrought Iron box DG16 Sample Product and Brand Tables box SR1 Sampling Shops box SR2 Securities Exchange Act of 1934 box DG9 Selected Articles on Setting Adversiting Goals and Measuring Results box IO2 Self Service in Great Britain boxes IL1, SR2 Selling Abroad box DG9 Selling at Home box DG9 Selling from the Corporate Point of View, box DG20 Selling The Most Effective, Distinctive Advertising in the Marketplace box DG27 (RESTRICTED) Sermons on Advertising box DG5 Simmons box SR5 Simmons-Scarborough Pamphlet box SR5 Simmons Study of Media and Markets box SR5 Simmons Teenage Research Study box SR5 Six Things Most Ad Agencies Would Never Say to a Client box DO2 Sixty-Four Problems box SR2 Social Change in Britain by 1984 box IL1 Social Class Definitions in Market Research: Objectives and Practice box SR2 Social Class in Sample Surveys box SR2 Society of Illustrators Catalog box SR5 Some Advertising Responsibilities in a Dynamic Society box DG11 Some Observations On Forecasting and Planning, box IL4 Some Things We Have Learned box DG12 Some Things We Have Learned About Building Client Relationships box DG27 (RESTRICTED) Some Things We Have Learned About Managing a JWT Office boxes DG20, DG24, DG26 (RESTRICTED) Some Things We Learned About Launching Mindshare box SR6 (RESTRICTED) Sources of Information on European Countries, box IL3 South African Clients box IO10 South African Market box DG15 Southern African Intelligence: General Market Report No. 47 box IO10 Special Markets Group: The Black Consumer Market box DG18 Spot Buying at J. Walter Thompson box DG17 Standards for Report Typing boxes DO1, DO2 Statement to the JWT-Japan Creative Staff/Wilson Siebert box DG17 Statistical Accuracy of IPA NRS Results, box SR2 Statistical Overview of the South African Market box IO10 Strategic Concept of Consumer Involvement: It's Importance Today box IO4 Studio Sull'Immagine delle Reti Televisive, box IO6 Study of Media and Markets "RPC" Levels, box SR5 Subscriber Lists box SR5 Successful Examples of 'Mass Education' by Clients of J. Walter Thompson C. box OV1 Surprise 1988 Forecast box DG21 Survey of American Consumers box SR1 Switchback to Confidence box IO2 Symposium in Commemoration of the 25th Anniversary of JWT Japan box IO6 Target Group Index box SR2 Target Group Index Plan box SR1 Target Panel box SR2 Target Teen Index box SR1 Technical Plan box SR1 Technique for Producing Ideas boxes DG13, DG22, DG24 (RESTRICTED) Techniques in Market Forecasting box IL2 Tele Communications boxes DG19, DO2 Television Attention Research box IL1 Television In Europe box IL4 Television in Latin America box DG15 Television Today- Television Tomorrow box IL7 Testing Television Commercials box DG14 Theoretical Case for Professionalism (part 1 &2) box IO10 Things We Have Learned About Employee Attitude Surveys box DG19 Things to Know about Trade-Marks box DG7 This Is Argentina box IO1 Thomas Francis Sutton box DG19 Thompson box OV1 Thompson Blue Book on Advertising boxes DG5-DG7 Thompson Consumer Index of Markets box IO5 Thompson Office Manager's Handbook box DG22 Thompson Recruitment Advertising box DG22 Thompson Red Book on Advertising boxes DG4, DG27 (RESTRICTED) Thompson Redbook box IL6 Thompson Rural Market Index box IO5 Thompson Total Branding (4 booklets) box DG26 (RESTRICTED) Thompson Total Branding Guidebook box DG26 (RESTRICTED) Thompson Way box IO6 Thompson Way Handbook boxes DG21, DG27 (RESTRICTED) Thompson's Battery of Magazines box DG2 Thompson's Pocket Speller boxes DG2, DG3 Three Myths About Our Export Trade box IL2 Tihama box SR5 Times box IL1 Tips on Type box DG15 To Speak As Well As You Think box DG19 Today's TV Market box DG12 Tomorrow's Consumer box IL3 Tomorrow's Food box IL3 Tool Kit--Advertising Planning Methods box DG21 Tourism Research in Japan box DG15 T-Plan boxes DO2, IL2 Training and Professional Development in the European Region box IO12 (RESTRICTED) Transformation box DG25 (RESTRICTED) Treasurer, the Stockholder and the Customer, box DG9 Trends and Retail Sales 1966-1975 box IL5 Trends in Magazine Audiences box SR1 Trouble at Credibility Gap box DG17 TV Fact Book boxes DG21-DG25 (RESTRICTED) TV Terminology box DG13 TV Violence: In the Eyes of the Beholders, box DG18 TV/Radio Schedule box DG13 Una Téchnica para Producir Ideas box IO8 Unconventional Wisdom box DG21 Under New Management boxes DG18, DG19 Understanding Buyer Behavior boxes DG18, DG19 Unified International Practices box IO2 United States Stamps box DG16 Upbeat box SR6 (RESTRICTED) Up Front, vol. 3 box SR6 (RESTRICTED) U.S. Clients box DG26 (RESTRICTED) U.S. Coffee Market box DG21 U.S. Commercial Television 1950-1975 box DG17 U.S. Consumer Media box DG22 USA Market for Overseas Goods boxes DG11, DG13 Use and Abuse of Survey Research in Advertising Regulation box DG18 Validity of Test Marketing box IL2 Vienna Presents box IO2 Viewdata box IL7 Viewers' Choice: The Value of Higher Ratings, box SR5 Visualize: Sharing Resources box IL8 Visualize: The Internet box IL9 (RESTRICTED) Walter Thompson de Mexico S.A. box IO8 We are Ready to Meet Change with Change, box DG17 We've Made Our Move in Detroit box DO2 Welcome to JWT- Sue Dean box IO2 Werbelächer: Muß das sein? box SR1 West Coast's Marketing Opportunities box DG11 West Germany--A Lost Opportunity? box IL2 Western Europe box SR3 Western European Markets box DG13 What Do These Changes Mean? box DG8 What Do We Know About How Advertising Works? box IL2 What Has Happened to the Advertising Dollar? box IO3 What I Had To Do box DG27 (RESTRICTED) What is a Brand? box IL3 What is Advertising? box DG21 What is Marketing? box IL1 What JWT Stands For box DG19 What Magazine Advertising is Accomplishing, box DG7 What Others Really Think About Account Managers, box DG22 What Puts the Prices Up? box IL2 What Say The Augurers? box IL2 What's New from the Corporate Point of View, box SR3 Where Good Advertising is the Constant Product, box DG4 Where the TV Sets Are box DG12 Where They Live box DG9 Who We Are (Hill & Knowlton) box SR4 Who's Who box OV5 Who-What-Why-When-Where of Public Relations, box DG22 Why Work for a Living? (London) box IL7 Why Work for a Living? (New York) box DO2 Will Advertising Need Smaller Targets and Better Gun-Sights? box IL2 Willkommen bei J. Walter Thompson box IO4 Wine Consumer Survey box DG12 Winner's Manual... box IL6 Women in the 90s- A New Age in Marketing to Women box IO4 Women's Use of Media box IL5 Womenscope box DG20 Working Smarter Through Better Time Management, box SR4 Working Wire box SR6 (RESTRICTED) World Business box DG16 World Markets for U.S. Exports box DG10 World of Demand box DG16 World-Wide Opportunities for Better Living Standards box IL1 Worldwide White Pea Awards box DG25 (RESTRICTED) WTM en Mexico box IO8 Xpedite! box SR4 Year in View boxes DG26-DG27 (RESTRICTED) Year One of the People Meter box DG21 Yearbook (JWT Chicago) box DO2 Yes--But What Responses? box DG19 Zap Proof box DG20
Using These Materials
Collection is restricted.
Materials less than 15 years old, other than advertisements, are closed to non-JWT users.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Restriction Note: Materials less than fifteen years old, other than advertisements, are closed to non-JWT users. Individual boxes are so marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a dummy folder indicated by a title in brackets.
- USE & PERMISSIONS:
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- BEFORE YOU VISIT:
- Register online to request material for use in our reading room and track the status of your requests. Requests for material must be made 2 full business days in advance of your visit. Most of our collections are stored at the Library Service Center, our off-site repository.
- PREFERRED CITATION:
[Identification of item], J. Walter Thompson Company. Publications Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.