J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences, 1890s-2010 and undated

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Company Histories, Memoirs and Reminiscences collection spans the years 1890-2010 and includes correspondence, company histories, employee memoirs, biographies and reminiscences collected by the JWT New York Office's Information Center. Some histories include client lists and individual campaign case histories. Histories of individual JWT offices include Rome, Chicago, and London. Includes narratives written by James Webb Young, James Kennedy, Charles Raymond, Colin Dawkins and George Richardson Jr. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.5 Linear Feet
1500 Items
Language:
Material in English
Collection ID:
RL.00743

Background

Scope and content:

The JWT Company Histories, Memoirs and Reminiscences collection spans the years 1890-2009 and includes correspondence, company histories, employee memoirs, biographies and reminiscences collected by the JWT New York Office's Information Center. Some histories include client lists and individual campaign case histories. Histories of individual JWT offices include Rome, Chicago, and London. Includes narratives written by James Webb Young, Howard Henderson, James Kennedy, Charles Raymond, Colin Dawkins and George Richardson Jr.

Acquisition information:
The J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987-2010.
Processing information:

Processed by Richard Collier, February 2011

Encoded by Richard Collier, February 2011

Accessions 810729B, 831201A, 2010-0004 were merged into one collection, described in this finding aid.

Arrangement:

Organized into two series: General Company Histories Files and Memoirs and Reminiscences. General Company Histories Files include correspondence, historical letterheads and historical narratives written by various JWT employees. Memoirs and Reminiscences include personal narratives of the authors' career at JWT. Large-format items have been relocated to Oversize Materials. Original folder titles were maintained where possible. Arranged alphabetically.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences, David M. Rubenstein Rare Book & Manuscript Library, Duke University