J. Walter Thompson Company. Peter A. Schweitzer papers, 1916-2005 and undated

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Summary

Creator:
Schweitzer, Peter A., 1939-, creator
J. Walter Thompson Company. Detroit Office, creator
Abstract:
Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
18 Linear Feet
12,000 Items
Language:
Material in English, Spanish
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.10079

Background

Scope and content:

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

Biographical / historical:
Chronology List
Date Event
1961
BA, University of Michigan
1961-1967
General Foods, manufacturing and marketing management
1969
Senior Account Executive, Grey Advertising
1971
Vice President, Grey Advertising
1973
Vice President, Kenyon & Eckhardt
1975
Management Supervisor, JWT New York Office (Warner-Lambert account)
1976
Vice President, Group Management Supervisor (Burger King account), JWT
1986
Executive Vice President, JWT USA; General Manager, JWT Detroit Office; elected to JWT Board of Directors
1988
Vice Chairman, Agency Operations, JWT
1993
Named President and Chief Operating Officer of JWT; Worldwide Director of Ford account
1994
Relinquish title of Chief Operating Officer, JWT, to concentrate on Ford account
2001
Chief Executive Officer, JWT
2004
Chairman, JWT; Retired from JWT later in year
2005
Chairman Emeritus, JWT
Acquisition information:
The J. Walter Thompson Company. Peter A. Schweitzer Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2006-2007.
Processing information:

Processed by Richard Collier, February 2014

Encoded by Richard Collier, February 2014

Accessions 2006-0046, 2007-0035 were merged into one collection, described in this collection guide.

Arrangement:

Collection arranged into seven series: Account Files; Administrative Files; New Business Records; Printed Materials; Writings and Speeches; Large-Format Materials; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access restricted. Access note. Collection contains original audiovisual items that need to be reformatted before use. Contact Research Services for access.

Access note. Collection contains electronic records that need to be reformatted. Access copies of electronic records require special equipment. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Peter A. Schweitzer Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m17929