J. Walter Thompson Company. Bill Sharfman papers, 1958-2010 and undated

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Bill Sharfman was an executive who worked in strategic planning for JWT USA in New York as well as for the JWT subsidiary Brouillard Communications before opening his own agency, Sharfman & Co. The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
9.0 Linear Feet
Language:
Materials in English, Japanese.
Collection ID:
RL.11325

Background

Scope and content:

The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. William L. (Bill) Sharfman was an executive who worked in strategic planning for JWT USA in New York as well as for the JWT subsidiary Brouillard Communications before opening the Sharfman & Co. agency.

William L. Sharfman was born in 1942. Sharfman graduated from the University of Michigan (BA, 1964) and Columbia University (MA, 1965; PhD, 1969). Sharfman taught at Columbia (Preceptor and Lecturer, 1966-1970) and Idaho State University (Dept. of English, 1970-1972). Sharfman worked at Time Sharing Information Services (President, 1972-1973); Metragraphic Systems (Vice-President, 1973-1976); J. Walter Thompson (Research and Planning, 1976-1978; Senior Vice-President, Strategic Planning, 1982-1985) and Brouillard Communications (Planning Director, 1978-1982). Sharfman opened the Sharfman & Co. agency in 1985.

Acquisition information:
The J. Walter Thompson Company. Bill Sharfman papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2016-2017.
Processing information:

Processed by Ashton Merck, October 2019

Accessions described in this collection guide: 2016-0275, 2016-0305, 2017-0009, 2017-0046

Arrangement:

Arranged into the following series: General Files; Brouillard Communications; J. Walter Thompson; Sharfman & Co.; Speeches; Academic Career; Print Materials; Automotive Industry; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Access note. Collection contains audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Bill Sharfman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.