J. Walter Thompson Company. Small Accessions, 1895-2006
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces. Also included are some videocassettes and audio tapes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing history.
- Extent:
- 14.8 Linear Feet
10,000 Items - Language:
- Material in English
- Collection ID:
- RL.00748
Background
- Scope and content:
-
Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces.
- Acquisition information:
- The J. Walter Thompson Company. Small Accessions were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987-2006.
- Processing information:
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Processed by Richard Collier, January 2013
Encoded by Richard Collier, October 2013
Materials may not have been ordered and described beyond their original condition.
- Arrangement:
-
Collection has minimal arrangement that reflects an ongoing accumulation of materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies
Advertising -- United States -- History
Advertising -- United States
Advertising
Advertising -- Research
Advertising agencies -- United States -- History
Advertising agencies -- United States - Format:
- Videocassettes
- Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company
Contents
Using These Materials
- Using These Materials Links:
-
Using These Materials
- Restrictions:
-
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Small Accessions, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1v05x