J. Walter Thompson Company. J. Walter Source records, 1969-1997

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes account and campaign case studies; demographic studies; economic analyses; media studies; research reports; and other printed and audiovisual materials. Topics include advertising to women, children, and young adults; African American and Hispanic markets; beverages (alcoholic, coffee); broadcast media including radio and television; private label (house brand) products; product categories. Companies represented include 7-Eleven (Southland); American Chicle; Bosch; Burger King; Circuit City; Clairol; De Beers; Esso; Ford; Heinz; J.I. Case; Johnson & Johnson; Kellogg; Kraft; Lever Brothers; Miller Brewing; Nestlé; Pizza Hut; Polaroid; Princess Cruises; Procter & Gamble; Ragu; Reynolds Metals; Scott Paper; Sprint; U.S. Marine Corps; Unilever; Vons; W.A. Taylor; Wedgwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
11.0 Linear Feet
Language:
Materials in English.
Collection ID:
RL.13072

Background

Scope and content:

Collection includes account and campaign case studies; demographic studies; economic analyses; media studies; research reports; and other printed and audiovisual materials. Topics include advertising to women, children, and young adults; African American and Hispanic markets; beverages (alcoholic, coffee); broadcast media including radio and television; private label (house brand) products; product categories. Companies represented include 7-Eleven (Southland); American Chicle; Bosch; Burger King; Circuit City; Clairol; De Beers; Esso; Ford; Heinz; J.I. Case; Johnson & Johnson; Kellogg; Kraft; Lever Brothers; Miller Brewing; Nestlé; Pizza Hut; Polaroid; Princess Cruises; Procter & Gamble; Ragu; Reynolds Metals; Scott Paper; Sprint; U.S. Marine Corps; Unilever; Vons; W.A. Taylor; Wedgwood.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML.

J. Walter Source was founded around 1988 as an information-sharing ready reference library of research and analytical reports. Holdings were maintained by the New York and Chicago offices of JWT. The library was discontinued in the late 1990s with the increased use of electronic records distribution.

Acquisition information:
The J. Walter Thompson Company. J. Walter Source records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from the J. Walter Thompson Company in 2000.
Processing information:

Processed by Richard Collier, March 2024;

Accessions described in this collection guide: 2000-0395.

Arrangement:

Organized into the following series: Chicago Office Holdings; New York Office Holdings; Unnumbered Reports and General Files.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. J. Walter Source records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m15453