J. Walter Thompson Company. Albert B. Stridsberg papers, 1950-2001 and undated

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Collection is open for research. However, original audiovisual materials are closed to research until use copies can be produced. Researchers must register and agree to copyright and privacy laws...
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Summary

Creator:
J. Walter Thompson Company
Extent:
5.7 Linear Feet
3,111 Items
Language:
English.
Collection ID:
RL.00750

Background

Scope and content:

Correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at the J. Walter Thompson Company. Documentation includes reports and pamphlets that address television advertising to men and children, brand advertising, public service campaigns, the role of research in advertising, tobacco marketing, JWT's international offices and clients. Also included are texts of speeches by Rena Bartos and other JWT officers, and Stridsberg's reminiscences of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Audiovisual materials include radio compilation cassettes produced by the Radio Advertising Bureau and other entities; 16mm films Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Albert Stridsberg worked at the J. Walter Thompson Company in the United States and abroad from 1960-1967 and 1969-1972 as an account representative, internal corporate consultant, and assistant to E. G. Wilson. He later taught advertising at Marist College in Poughkeepsie, NY.

Acquisition information:
The Albert B. Stridsberg Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 2000-2001.
Processing information:

Processed by Rubenstein Library staff and Ruth E. Bryan

Reprocessed and re-encoded April 2013 by Richard Collier.

Completed October 8, 1994 and April 25, 2001

Encoded by Ruth E. Bryan

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

However, original audiovisual materials are closed to research until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Albert B. Stridsberg Papers, Rare Book, Manuscript, and Special Collections Duke University.