J. Walter Thompson Company. Winfield Taylor papers, 1948-1960 and undated

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Summary

Creator:
J. Walter Thompson Company
Abstract:
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.
Extent:
4.7 Linear Feet
About 2,770 Items
Language:
Material in English
Collection ID:
RL.00753

Background

Scope and content:

The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion; Norman H. Strouse; Henry C. Flower, Jr. ;Samuel Meek; andJohn Monsarrat. Major clients includeFord, Shell, and Pan American. Campaigns covered are "Worth More...and Why" for Ford, and "This is the Captain Speaking" for Pan American. There are also materials pertaining to the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.

The collection is organized into two series: General Files and Client Files.

The General Files Series includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.

The Client Files Series documents Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell.

Biographical / historical:

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. Taylor was born in Wilmette, Illinois. He attended Dartmouth College and, prior to joining JWT, worked at Marshall Field and Company, Henry Hearst and McDonald, McCann-Erickson, and the Curtis Publishing Company.

Acquisition information:
The J. Walter Thompson Company. Winfield Taylor Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1987.
Processing information:

Processed by the J. Walter Thompson Company Archives, 1979

Encoded by Angela McClendon

Completed June 2007

Accession 790718 is described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Other Indexes

Indexes:

Index to Significant Correspondents

Didion, Joan Box 1 (Folder 3)
Flower, Henry C., Jr. Box 1 (Folders 3 and 7)
Meek, Samuel W. Box 11 (Folder 7)
Monsarrat, John Box 11 (Folder 7)
Resor, Stanley B. Box 1 (Folders 1 and 3)
Strouse, Norman H. Box 1 (Folders 1, 2, 3, 7, and 13)
Waldo, Ruth Box 1 (Folder 3)

Contents

Using These Materials

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Using These Materials

Restrictions:

Collection is restricted.

Review Board minutes may not be photocopied.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Winfield Taylor Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.