J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undated

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Collection is open for research. However, original audiovisual materials are closed to researchers until use copies can be made. Researchers must register and agree to copyright and privacy laws...
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Summary

Creator:
J. Walter Thompson Company
Abstract:
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
58 Linear Feet
6000 Items
Language:
Material in English, Spanish
Collection ID:
RL.00757

Background

Scope and content:

The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish.

Biographical / historical:
Chronology List
Date Event
1960
Associate Degree, Applied Arts and Sciences, State University of New York, Long Island
1964
BA, State University of New York, Long Island
1960-1969
Art Director, General Electric Company in New York
1968
Graduated from General Electric School of Advertising, program in Advertising and Sales Promotion
1969-1974
Art Supervisor, Kenyon & Eckert Advertising in Boston
1974-1976
Head Art Director, Hill Holliday Conners-Cosmopulos, Inc. in Boston
1976-1978
Vice President, Associate Creative Director, McCann-Erickson Inc., Chicago
1978-1981
Vice President, Associate Creative Director, JWT Chicago
1981-1986
Vice President, Associate Art Director, JWT New York
1986-1988
Vice President, Associate Creative Director, Backer Spielvogel Bates, New York, N.Y.
1989-1990
Vice President, Senior Creative Group Head, Ketchum Advertising, New York, N.Y.
1990-2009
Senior Art Director at J.Walter Thompson in New York, Chicago and Lisbon
2000-2005
Visiting Professor, University of Syracuse, Newhouse School of Communication and VPA Summer Masters Class
Acquisition information:
The J. Walter Thompson Company. Anthony J. Viola Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2009.
Processing information:

Processed by Tara Wink, December 2009

Encoded by Tara Wink, December 2009

Accession 2009-0104 is described in this finding aid.

Arrangement:

The collection is organized into three Series: General Records; Advertising Designs; and Audiovisual Materials.

The General Records series is organized into three categories: Office Files; Personal Files; and Use Copies of Audiovisual Materials. Office Files includes correspondence and memoranda for General Electric, and the JWT Milan (Italy) and Santiago (Chile) Offices. Personal Files contains private correspondence, resumes and biographical sketches. Use Copies of Audiovisual Materials contains use copies of Viola's television commercials and scans of sketches, print advertisements, TV boards and storyboards from the 1970s to 2000s. The Advertising Designs series contains the bulk of the collections' content. This series is divided into categories according to form and format: small- and large-format Artwork; small- and large-format Laminated Print Advertisements; Mounted Advertising Designs; and Oversized Materials. Arranged alphabetically by brand. Artwork contains mostly sketches, drafts and proofs of television commercial storyboards and print advertisements, as well as some attached notes. The Laminated Print Advertisements contains proofs of print advertisements, laminated for use in presentations. Mounted Advertising Designs consist of print advertisements and storyboards that have been mounted on mat board or foamcore board. Oversized Materials contains sketches, drafts and final proofs of television commercial storyboards, sketches and final proofs of print advertisements, as well as some screen prints and posters. The Audiovisual Series contains television commercials, presentation and sample reels in 16mm film, 1-inch videotape, VHS videocassette, Betacam, and DVD formats. Use copies are available for some of these commercials. Arranged alphabetically by brand or title.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Television advertising -- United States
Advertising agencies -- Argentina
Advertising agencies -- Chile
Advertising agencies -- Europe
Advertising agencies -- Italy
Advertising agencies -- Portugal
Advertising agencies -- United States
Advertising executives
Advertising executives -- Chile
Television advertising -- Portugal
Television advertising -- Italy
Television advertising -- Europe
Television advertising -- Chile
Television advertising -- Argentina
Television advertising
Advertising executives -- United States
Advertising agencies
Advertising executives -- Italy
Advertising executives -- Europe
Advertising executives -- Portugal
Format:
16mm
DVDs
Videocassettes
Proofs (printed matter)
Videotapes
Names:
Warner-Lambert Company
Unilever (Firm)
Sears, Roebuck and Company
Reckitt Benckiser (Firm)
PepsiCo, Inc.
Nestlé
Montres Rolex S.A.
Miller Brewing Company
Mars, Incorporated
Kraft Foods Company
Kimberly-Clark Corporation
Kellogg Company
Jos. Schlitz Brewing Co.
J. Walter Thompson Company. Lisbon Office
J. Walter Thompson Company. Milan Office
J. Walter Thompson Company. New York Office
J. Walter Thompson Company. Santiago (Chile) Office
J. Walter Thompson Company
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
Johnson & Johnson
Bell Atlantic Corporation
Chas. Pfizer & Co
Citibank (New York, N.Y.)
Dole Food Company
Eastman Kodak Company
Interstate Bakeries Corporation
J. Walter Thompson Company. Buenos Aires Office
J. Walter Thompson Company. Chicago Office
Viola, Anthony

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed to researchers until use copies can be made.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Anthony J. Viola Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.