J. Walter Thompson Company. World Advertising Forum (EPCOT) records, 1964-1984 and undated

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The World Advertising Forum was a meeting, held in 1984 at the EPCOT Center in Florida, of representatives from JWT worldwide offices to share creative ideas and solidify a global creative strategy. Collection includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.5 Linear Feet
Language:
Materials in English
Collection ID:
RL.11403

Background

Scope and content:

Includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. World Advertising Forum (EPCOT) records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by Carmen Pharr, Richard Collier, March 2017

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising agencies
Advertising agencies -- United States
Advertising agencies -- United States -- History
Advertising agencies -- United States -- Management
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. World Advertising Forum (EPCOT) records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1s34z