Kaiser-Frazer Corp. advertising and sales promotion materials, 1945-1976
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Summary
- Creator:
- Kaiser-Frazer Corp.
- Abstract:
- Kaiser-Frazer Corp. was an automobile manufacturer based in Willow Run, Mich.; active 1945-1955. Collection includes clippings, advertising designs, dealer aids, prize contest materials, public relations releases, radio scripts, sales brochures and sales promotion campaigns and materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.2 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.13034
Background
- Scope and content:
-
Collection includes clippings, advertising designs, dealer aids, prize contest materials, public relations releases, radio scripts, sales brochures and sales promotion campaigns and materials.
- Biographical / historical:
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Kaiser-Frazer Corp. was an automobile manufacturer based in Willow Run, Mich.; active 1945-1955.
The company was founded through the partnership of Henry J. Kaiser and Joseph W. Frazer in 1945. They acquired the Willow Run facility and and began production of automobiles in 1947 using both the Kaiser (budget line) and Frazer (upscale) nameplates. The Frazer nameplate was dropped in 1951 after Joseph Frazer left the firm. In 1953 Kaiser acquired the Willys Overland company and renamed itself the Kaiser-Willys Corporation. Automobile production ended in 1955 except for the Willys/Jeep line and Kaiser became a diversified holding company. Around 1969 Kaiser-Jeep was sold to American Motors Corporation (AMC) which continued the Jeep line. Chrysler Corporaton acquired AMC in 1985 but continued the Jeep line to the present.
Source: Wikipedia, February 6, 2024; "Kaiser-Frazer"
- Acquisition information:
- The Kaiser-Frazer Corp. advertising and sales promotion materials were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Walkabout Books in 2023.
- Processing information:
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Processed by Richard Collier, Feb. 2024;
Accessions described in this collection guide: 2023-0116.
- Arrangement:
-
Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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Using These Materials
- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
-
[Identification of item], Kaiser-Frazer Corp. advertising and sales promotion materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1bt92