Paul F. Keye papers, 1929-2014

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Summary

Creator:
Keye, Paul (Paul Failor), 1929-
Abstract:
Paul Keye is an advertising executive based in California, a specialist in public service and advocacy advertising. Collection includes audio tapes, clippings, correspondence, financial statements, journal articles, musical scores, Photographs, research reports, scripts, storyboards, travel notes, video tapes and other materials that document Keye's career in advertising and especially his work on advocacy, political and public service campaigns. Entities represented in the collection include Adela Rogers St. Johns, California departments of Commerce and Health Services, Century Council, Chuck Blore, Del Taco, Duke University, Hawaii Department of Health, Hoof 'n' Horn music theater, Jacob Javits, Lone Star beer, New York Herald Tribune, Ogilvy Benson & Mather, Pacific Mutual, Partnership for a Drug-Free America, Peace Corps, Richard M. Nixon, Suzuki, and UCLA. Topics addressed include alcohol education, drunk driving, obesity prevention, secondhand smoke (passive smoking), tobacco control and education, tourism and travel, and underage consumption of alcoholic beverages. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
12.5 Linear Feet
Language:
Materials in English.
Collection ID:
RL.11997

Background

Scope and content:

Collection includes audio tapes, clippings, correspondence, financial statements, journal articles, musical scores, Photographs, research reports, scripts, storyboards, travel notes, video tapes and other materials that document Keye's career in advertising and especially his work on advocacy, political and public service campaigns. Entities represented in the collection include Adela Rogers St. Johns, California departments of Commerce and Health Services, Century Council, Chuck Blore, Del Taco, Duke University, Hawaii Department of Health, Hoof 'n' Horn music theater, Jacob Javits, Lone Star beer, New York Herald Tribune, Ogilvy Benson & Mather, Pacific Mutual, Partnership for a Drug-Free America, Peace Corps, Richard M. Nixon, Suzuki, and UCLA. Topics addressed include alcohol education, drunk driving, obesity prevention, secondhand smoke (passive smoking), tobacco control and education, tourism and travel, and underage consumption of alcoholic beverages.

Biographical / historical:

Paul Keye is an advertising executive based in California, a specialist in public service and advocacy advertising.

Paul Failor Keye was born 23 July, 1929 in San Diego. He attended Duke University (BA, 1951) and served in the U.S. Marine Corps. Keye worked as a copywriter, account executive and creative director for a number of agencies (Hixson & Jorgenson 1953-1960; Oglivy Benson & Mather 1961; Papert Koenig Lois 1961-1964) before becoming a principle executive at Faust/Day. Beginning in 1968, Keye formed a number of partnerships (keye/donna/pearlstein; Livingson & Keye; Paul Keye & Partners). In addition to commercial advertising, Keye worked on the election campaigns for Richard M. Nixon and Jacob Javits. In the late 1980s, Keye specialized in public service and advocacy advertising, working on campaigns for the California departments of Commerce and Health Services, the Century Council, and Hawaii Department of Health.

Acquisition information:
The Paul F. Keye papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2021 from the family of Paul Keye.
Processing information:

Processed by Richard Collier, Feb. 2023; Accessions described in this collection guide: 2021-0158.

Arrangement:

Organized into the following series: Personal and General Files; California Department of Health Services; Faust/Day; Hixson & Jorgenson; Keye/Donna/Pearlstein; Livingston & Keye; Ogilvy Benson & Mather; Papert Koenig Lois; Paul Keye & Partners; Richard M. Nixon Campaign; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Paul F. Keye papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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