Jim Kobs papers, 1954-2015 and undated

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Summary

Creator:
Kobs, Jim
Abstract:
Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
40.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11721

Background

Scope and content:

Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Direct marketing and advertising executive based primarily in Chicago, Ill. Born Chicago, 1938; BA Journalism, University of Illinois, Champaign-Urbana, 1960; Polk Brothers/Jack Petterson and Associates, 1957-1958; Rylander Company, 1960-1962; Combined Registry Company, 1961-1965; American Peoples Press, 1965-1967; James F. Kobs/Advertising, 1966-on; Stone & Adler, 1967-1977; Bankers Life and Casualty, 1977; Kobs & Brady, 1978-1988; Kobs Gregory Passavant, 1989-2002; Kobs Strategic Consulting, 1989-on

Acquisition information:
The Jim Kobs papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2014 and 2018.
Processing information:

Processed by Richard Collier, May 2019;

Accessions described in this collection guide: 2018-0104; 2014-0034

Arrangement:

Organized into the following series: General Files; Early Career; Stone & Adler; Kobs & Brady; Kobs Gregory Passavant; Writings and Speeches; Audiovisual Materials

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Jim Kobs papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.