Reva Korda Papers, 1952-1991 and undated
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Summary
- Creator:
- Korda, Reva, 1927-2008
- Abstract:
- Copywriter and advertising executive with Gimbels and Macy's department stores and the Ogilvy & Mather agency.
- Extent:
- 4.0 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.11051
Background
- Scope and content:
-
Collection spans 1952-1991 and includes correspondence, storyboards and commercial scripts, reports, print advertisements and drafts of Korda's writings including her novel Having It All and television pilot proposal scripts. Companies represented include Gillette Gimbel's and Macy's department stores, Ogilvy & Mather, Hathaway shirts, Pepperidge Farm and Schweppes. Cosmetics advertising includes Gillette (Eve of Roma), Helena Rubenstein and Unilever (Dove soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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Born Reva Fine, in New York, N.Y. 1927. AB English and Philosophy, Hunter College. Copywriter at Gimbels department store 1949-1951; Macy's 1951-1953. Junior copywriter at Ogilvy & Mather 1953. Career at Ogilvy & Mather: Senior Vice President 1962; Associate Copy Chief 1963; first female elected to Board of Directors 1975; U.S. Creative Head 1980; retired 1983. Published novel "Having It All" in 1991. Died 2008.
- Processing information:
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Processed by Richard Collier, September 2015; Accessions processed, 2014-0117.
- Arrangement:
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Organized into three series: Chronological Files; General Files; and Writings. Original order and folder titles were retained where feasible.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
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- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Reva Korda Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.