Marvin B. Kunze papers, 1960-1988 and undated

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Summary

Creator:
Kunze, Marvin and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising executive who worked for Benton & Bowles and Young & Rubicam agencies in New York, Germany and Sweden. Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.0 Linear Feet
Language:
Materials in English, German, Swedish.
Collection ID:
RL.11559

Background

Scope and content:

Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising executive who worked for Benton & Bowles and Young & Rubicam agencies in New York, Germany and Sweden. Born 1929. Graduate Pratt Institute (Advertising Design) 1950. Started career at Benton & Bowles as an apprentice Art Director(New York) 1950. Military service 1951-1953; Young & Rubicam: Television Art Director, Art Supervisor (New York)1953-1964; Associate Creative Director (New York) 1964-1968; Vice President/Creative Director (Frenkfurt, Germany) 1968-1970; Vice President/Creative Director (Stockholm, Sweden) 1970-1973; Associate Creative Director/Director of Television and Radio Production (Frankfurt) 1973-1975; Associate Creative Director (New York) 1975-1978. Benton & Bowles: Creative Supervisor (New York) 1978-1986. Freelance: Blakemore & Killough, and Baumwoll & Tannen 1986-1987.

Acquisition information:
The Marvin B. Kunze papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2017.
Processing information:

Processed by Richard Collier, Dec. 2017;

Accessions described in this collection guide: 2017-0206

Arrangement:

Organized into two series: Professional files; Audiovisual materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Marvin B. Kunze papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.