Shepard Kurnit papers, 1978-1983 and undated

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Summary

Creator:
Kurnit, Shepard and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising executive and market researcher with several agencies, including his own, in New York. Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
4.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11682

Background

Scope and content:

Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising executive and market researcher with several agencies, including his own, in New York.

Born 1924, New York; Parsons School of Design 1941-1942; U.S. Army Air Force 1943-1945; Sterling Advertising 1945; Harry Serwer Advertising 1945-1957; C.J. Herrick Associates 1947-1949; Diamond Barnett Advertising 1949; founded Kurnit Associates 1950-1954; President, Kurnit Geller Associates 1954-1956; Executive Vice President, Calet Hirsch Kurnit & Spector (formerly Delahanty Kurnit & Geller/DKG Advertising) 1956-1981 (Chairman 1981-1983); Chairman, Ephron Raboy Tsao & Kurnit 1983-1986; founded Kurnit & Partners 1986; died 2001.

Acquisition information:
The Shepard Kurnit papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
Processing information:

Processed by Richard Collier, Nov. 2018;

Accessions described in this collection guide: 93-044

Arrangement:

Organized into the following series: General Files; Research Test Data; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Shepard Kurnit papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.