Jules Picot "Lessive Phénix" trademark collection, 1888-1927

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Summary

Creator:
Picot, Jules
Abstract:
Jules Picot was a French chemist and inventor, active between the 1880s and around 1930. Collection primarily consists of documents registering and renewing trademarks for the Phénix brand of laundry detergent in a number of countries. It also includes some ephemeral items: an advertisement for the Jeanne d'Arc detergent; a poster; trade cards.
Extent:
1.0 Linear Foot
Language:
Materials in English, Arabic, Finnish, French, German, Hungarian, Japanese, Norwegian, Portuguese, Russian, Spanish, Swedish.
Collection ID:
RL.13128

Background

Scope and content:

Collection primarily includes documents registering and renewing trademarks for the Phénix brand of laundry detergent in a number of countries. It also includes some ephemeral items: an advertisement for the Jeanne d'Arc detergent; a poster; trade cards.

Biographical / historical:

Jules Picot was a French chemist and inventor, active between the 1880s and around 1930.

According to court documents, "Phénix" a lye-based laundry detergent was originally developed through a partnership between Cerf Mayer-Levy, Gustave Alexandre and others in 1880. In 1886 Jules Picot of Paris purchased the rights to manufacture and market the detergent worldwide excluding France, Switzerland, Italy and Spain--Those countries had previously been licensed to the firm Redard et Cie in 1883. Jules Picot, working with patent agent Camille Blétry, applied for and received trademarks in a number of countries for "Lessive Phénix" using the image of a woman washing fabric superimposed by the "Lessive Phénix" brand, bird, and the signature "J. Picot". Picot's firm operated as a sole proprietership until around 1924, when it reorganized as Société anonyme de la lessive "Phénix" and continued at least through the 1950s. Not to be confused with a similar product also marketed since 1903 under the brand name Phénix, by Henri Pintaud of France.

Sources: A. Staatsrechtliche Entscheidungen. L Abschnitt Bundesverfassung. 50. Arret du 11 juillet 1900, dans la cause Picot et consort contre Redard & Cie. (A. Constitutional decisions. Section L Federal Constitution. 50. Judgment of July 11, 1900, in the case of Picot et others against Redard & Cie.) viewed March 5, 2025.

"notre histoire" viewed March 6, 2025.

Acquisition information:
The Jules Picot "Lessive Phénix" trademark collection was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Marc Selvaggio in 2024.
Processing information:

Processed by Richard Collier, Mar. 2024; Accessions described in this collection guide: 2024-0049.

Arrangement:

Organized into two series: Ephemera; Trademark Documents.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Laundry--Equipment and supplies
Detergent industry
Detergents
Inventors
Trademarks
Chemists
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Jules Picot "Lessive Phénix" trademark collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.