Life Savers promotional archive, 1924-1953 and undated
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Summary
- Abstract:
- Life Savers are a brand of hard and soft candies first produced in 1912, currently owned by Mars. Collection consists of approximately 150 items: matted advertising, display and promotional designs; black and white photographs; and negatives that depict a variety of campaigns to market Life Savers in early and mid-century United States. Included are photographs of models in various poses; candy displays (including displays of competitors such as Curtiss's Baby Ruth/Butterfinger and Pine Bros. Glycerin Tablets); celebrities posing with the candy in endorsement or other promotional campaign; street vendors (Life Savers Sampler Girls); and images of placements of the candy in film productions. Celebrities include Ann Rutherford, Edgar Bergen, George McManus, George Raft, Jack Benny, Lou Costello, Maggie Jiggs and Virginia Mayo. Images produced by a number of prominent photographers and agencies, including Acme Newspictures, Ewing Galloway, General Outdoor, Guy Gillette, Hyman Fink, Keystone View, McArthur Advertising, Shigeta-Wright, and the Vacuum Candy Machinery Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1.0 Linear Foot
- Language:
- Materials in English
- Collection ID:
- RL.11766
Background
- Scope and content:
-
Collection consists of approximately 150 items: matted advertising, display and promotional designs; black and white photographs; and negatives that depict a variety of campaigns to market Life Savers in early and mid-century United States. Included are photographs of models in various poses; candy displays (including displays of competitors such as Curtiss's Baby Ruth/Butterfinger and Pine Bros. Glycerin Tablets); celebrities posing with the candy in endorsement or other promotional campaign; street vendors (Life Savers Sampler Girls); and images of placements of the candy in film productions. Celebrities include Ann Rutherford, Edgar Bergen, George McManus, George Raft, Jack Benny, Lou Costello, Maggie Jiggs and Virginia Mayo. Images produced by a number of prominent photographers and agencies, including Acme Newspictures, Ewing Galloway, General Outdoor, Guy Gillette, Hyman Fink, Keystone View, McArthur Advertising, Shigeta-Wright, and the Vacuum Candy Machinery Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Life Savers are a brand of hard and soft candies. Formula and design invented by Clarence Crane 1912. Formula sold to Edward Noble 1913. Brand acquired by Beech Nut 1956; E.R. Squibb 1968; Nabisco 1981; Wrigley's 2004; Mars 2008. Source: https://en.wikipedia.org/wiki/Life_Savers.
- Acquisition information:
- The Life Savers promotional archive was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2019.
- Processing information:
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Processed by Richard Collier, Aug. 2019;
Accessions described in this collection guide: 2019-0086
- Arrangement:
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Organized into two series: Designs and layouts; Photographs.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising
Advertising -- Design
Advertising -- United States
Advertising photography
Celebrities -- United States -- 20th century
Commercial photography
Endorsements in advertising
Photographers -- United States
Product placement in mass media -- United States -- History
Sales personnel - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
General Outdoor Advertising Company
Mars, Incorporated
Keystone View Company.
Acme Newspictures (New York, N.Y.)
Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Life Savers promotional archive, David M. Rubenstein Rare Book & Manuscript Library, Duke University.