Ben Mallard papers, 1947-1960s
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Summary
- Creator:
- Ben, Mallard
- Abstract:
- Ben Mallard was a Black sales representative for Budweiser based in Los Angeles, C.A., who worked for Anheuser-Busch in the 1950s and 1960s. He was also an active member of the Kappa Alpha Psi fraternity. Collection consists mostly of black-and-white photographs related to Mallard's career as a Budweiser sales representative in California, showing him with products and at events. Also present are photos and information about Mallard's wedding in 1947. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.25 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.12072
Background
- Scope and content:
-
Collection consists mostly of black-and-white photographs related to Mallard's career as a Budweiser sales representative in California. Photographs include headshots of Mallard, shots of Mallard with other unidentified Black men and women who were likely also Anheuser-Busch employees, photos of Mallard with Budweiser products and displays, and photos of Mallard at awards events. Several of the Budweiser and awards photos feature fellow members of Kappa Alpha Psi. Two photographs include typescript text of press releases on the reverse (both showing Kappa Alpha Psi members touring a brewery), and one awards photograph includes the newspaper clipping that featured the photo.
Also included in this collection is a document with information about Ben Mallard and Bernice Patterson's 1947 wedding, including church, officiant, best man, and matron of honor names. Several black-and-white photographs from the wedding are present, as well as a few photos of other weddings. The wedding photographs do not identify individuals, but it is likely that they are Kappa Alpha Psi members.
- Biographical / historical:
-
Benjamin Franklin "Ben" Mallard II was a Black sales representative for Budweiser based in Los Angeles, C.A., who worked for Anheuser-Busch in the 1950s and 1960s. He was also an active member of the Kappa Alpha Psi fraternity, a historically Black fraternity. Mallard married Bernice Patterson on September 15, 1947.
Budweiser beer is an American-style pale lager produced by Anheuser-Busch. Budweiser sales representatives sell beer directly to beer retailers, restaurants, and customers.
- Acquisition information:
- The Ben Mallard papers were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from James Arsenault Company in 2022.
- Processing information:
-
Processed by Leah Tams, February 2023.
Accessions described in this collection guide: 2022-0169.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Collection is open for research.
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- Preferred citation:
-
[Identification of item], Ben Mallard papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/99999/fk41r8d176