McCann-Erickson Audiovisual collection, 1980s-1990s and undated

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Using These Materials

Restrictions:
Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. In addition, original audiovisual materials are closed to patron...
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Summary

Creator:
McCann-Erickson Worldwide
Abstract:
McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
75 Linear Feet
3000 Items
Language:
Material in English, Chinese, Japanese, Spanish, German, French
Collection ID:
RL.00863

Background

Scope and content:

The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns.

Acquisition information:
The McCann-Erickson Audiovisual Collection were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from William O'Barr in 1994.
Processing information:

Processed by Richard Collier and Kirston Johnston, June 2008

Encoded by Richard Collier, October 2009

Accession is described in this finding aid.

Arrangement:

The collection is arranged into two Series: Original Videotapes; and Videotape Documentation. Original Videotapes list the videocassettes in numerical order, and provide contents listing where known; Videotape Documentation consists of tape contents lists removed from the cassette cases, along with notebooks containing notes on most of the videotapes--this information has been transcribed into the body of the finding aid in the Original Videotapes series; Original order was maintained. Tapes were sequentially numbered and are housed in numerical order. Some tapes were missing at the time of processing, a fact which is noted in the container list.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed. Where digital use copies are available, they will be identified in the Containers field for that item.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], McCann-Erickson Audiovisual Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Permalink:
https://idn.duke.edu/ark:/87924/m1p63p