McCann-Erickson Worldwide vertical files, 1914-1997 and undated

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Collection is open for research.
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Summary

Creator:
McCann-Erickson Worldwide
Abstract:
McCann Erickson Worldwide is an American advertising agency founded in 1930, now part of the Interpublic Group of Companies. It is headquartered in New York. The collection consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
111.0 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11412

Background

Scope and content:

The collection spans 1914-1997 with the bulk of materials spanning 1926-1979 and consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

McCann-Erickson formed in 1930 from a merger of the H.K. McCann Company and the Erickson Company. The agency formed the core of the holding company Interpublic Group of Companies in 1961 and is currently active as a subsidiary of Interpublic. The vertical files were originally maintained by the McCann-Erickson Library, later by the Center for Advertising Service, then the Center for Market Intelligence (CMI) a subsidiary of Interpublic.

Acquisition information:
The McCann-Erickson Worldwide vertical files were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Richard Collier, March 2017.

Accessions described in this collection guide: 2008-0053

Arrangement:

Organized numerically by topic classification.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising agencies
Advertising agencies -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], McCann-Erickson Worldwide vertical files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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