Richard E. McDonald collection of political campaign commercials, approximately 1964-1970
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Summary
- Creator:
- McDonald, Richard E.
- Abstract:
- Richard Edmund McDonald (1923-2011) was an advertising executive and consultant who specialized in healthcare issues, based in Wisconsin. Collection consists of 8 VHS videocassettes and two audiocassettes of political campaign advertisements, campaign speeches, and testimonial endorsements for candidates for U.S. presidential and Wisconsin statewide elections, collected by McDonald during his career in media communications. Candidates and speakers include Barry Goldwater, George H.W. Bush, Jerris Leonard, Raymond Massey, Richard Nixon, Warren Knowles, and William Steiger. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 10 items
- Language:
- Materials in English.
- Collection ID:
- RL.13057
Background
- Scope and content:
-
Collection consists of 8 VHS videocassettes and two audiocassettes of political campaign advertisements, campaign speeches, and testimonial endorsements for candidates for U.S. presidential and Wisconsin statewide elections. Candidates and speakers include Barry Goldwater, George H.W. Bush, Jerris Leonard, Raymond Massey, Richard Nixon, Warren Knowles, and William Steiger.
- Biographical / historical:
-
Richard Edmund McDonald (1923-2011) was an advertising executive and consultant who specialized in healthcare issues, based in Wisconsin.
- Acquisition information:
- The Richard E. McDonald collection of political campaign commercials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from Richard E. McDonald in 2000.
- Processing information:
-
Processed by Richard Collier, Feb. 2024;
Accessions described in this collection guide: 2000-0447.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Political campaigns -- United States -- History -- 20th century
Politicians -- United States
Advertising, Political
Political candidates - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
Bush, George, 1924-2018
Goldwater, Barry M. (Barry Morris), 1909-1998
Nixon, Richard M. (Richard Milhous), 1913-1994
Leonard, Jerris (Jerris G.), 1931-2006
Knowles, Warren P.
Steiger, William A., 1938-1978
Contents
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- Restrictions:
-
Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
-
[Identification of item], Richard E. McDonald collection of political campaign commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1r440