International Operations Series (IOP)

Extent:

9 boxes

Scope and content:

The headings featured in this section tie in very closely with those to be found in the Administration, Advertising and Marketing sections of the Index. They are, really, international derivatives of domestic management and marketing topics; therefore, they should ALWAYS be used in conjunction with the headings to be found in ADM, ADV, MKT and SAL.

To the eye of the professional international marketer the headings may seem a bit cursory; however, the MIC each year receives only a relatively small handful of questions relating to international management/marketing subjects and the paucity of international headings reflects the noticeable lack of questions on the overall topic.

Processing information:

Note: "N.E.C." designates "Not Elsewhere Classified."

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