New Business, 1969-1990
- Extent:
- 6 boxes
- Scope and content:
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Contains materials related to M&S's attempts to acquire new accounts. The bulk of the materials include drafts and scripts of general agency presentations designed for prospective clients. Also includes reference materials relating to these presentations and research reports relating to particular markets, such as cold relief, snack food, diet food, travel and tourism. Some materials document the agency's general strategies for acquiring new business. Also contains correspondence relating to specific accounts targetted by the agency, such as Porsche and Smith Airlines. Items arrived foldered and original folder titles were maintained.
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Collection is open for research.
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