Account Files, 1968-1990 and undated

Extent:
17 boxes
Scope and content:

Contains files related to M&S's active accounts, as well as some general files and presentations containing sales reports for multiple accounts, market research, and miscellaneous clippings relating to M&S accounts. The bulk of the materials contain presentation scripts, advertising proofs, creative development plans and correspondence tailored to specific clients, including companies specializing in clothing, food, tobacco, liquor and travel. Contains especially extensive materials for Bacardi Corporation; Barnett Banks; Benihana; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours (clothing); GoodMark Foods, Inc. (including the Slim Jim line of products); Gravely (tractors); Kingsdown (mattresses); Mars, Inc.; North Carolina National Bank; Norweigan Cruise Line; PET Dairy; Piedmont Airlines; Pillsbury; Pine State Dairy; Royal Caribbean Cruise Line; Tile Council of America; and USAir Group, Inc.

Also includes some presentations composed by competitive advertising agencies, including Daisy Outdoor Products (Bloom Agency); Jim Dandy Chunx Dog Food, Hanes; Orkin Exterminating Co.; Savannah Sugar Refining Co. (Cargill, Wilson & Acree); Leader Savings & Loan (McDonald & Little). Items arrived foldered. Original folder titles were maintained where available. Unfoldered or unlabeled items were foldered or labeled by account and type of material. Large format proofs were separated into the Oversize series.

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Collection is open for research.

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