Meyer Both Company commercial art instruction booklets, 1920-1935
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Summary
- Creator:
- Meyer Both Company (Chicago, Ill.) and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Meyer Both Company was an advertising and commercial art syndication company founded in Chicago in 1900 by Oscar Meyer and William C. Both. Collection consists of a series of booklets that teach aspects of advertising and commercial art, including: color; drawing techniques; fashion and merchandise illustration; perspective; and photo retouching. Also includes a booklet promoting Meyer Both's commercial art courses. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.2 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.13061
Background
- Scope and content:
-
Collection consists of a series of booklets that teach aspects of advertising and commercial art, including: color; drawing techniques; fashion and merchandise illustration; perspective; and photo retouching. Also includes a booklet entitled "Your Opportunity: Success in Commmercial Art" that promotes Meyer Both's commercial art instruction courses. The courses are advertised as being "equally open to men and women."
- Biographical / historical:
-
Meyer Both Company was an advertising and commercial art syndication company founded in Chicago in 1900 by Oscar Meyer and William C. Both.
- Acquisition information:
- The Meyer Both Company commercial art instruction booklets were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from John K. King Used Rare Books in 2023. "Your Opporunity" received as a gift from Richard Pollay in 2007 and transferred from Rubenstein Library print holdings in 2025.
- Processing information:
-
Processed by Richard Collier, February 2024.
Updated by Leah Tams, June 2025.
Accessions described in this collection guide: 2023-0223.
- Arrangement:
-
Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
-
[Identification of item], Meyer Both Company commercial art instruction booklets, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1tx69