Great Britain Ministry of Food. Home and Women's Magazine Advertising album, 1948

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Summary

Creator:
Great Britain. Ministry of Food
Abstract:
The British Ministry of Food (1939-1955) was established during World War II to administer food rationing and price controls and to provide food and nutrition-related advice to the public. The album was compiled to celebrate the 200th public service advertisement placed in home and women's magazines between Aug. 1945 and May 1948. Front page states that the album is a copy of one presented to Dr. Edith Summerskill, MP, who was Parliamentary Secretary to the Ministry of Food. Topics addressed in the editorial and cartoon-style public service messages include canning, preserving and pickling; menus and meal planning; nutrition; prenatal and child care; rationing; recipes; and seasonal and holiday food recommendations. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English.
Collection ID:
RL.13013

Background

Scope and content:

Collection includes magazine advertisements placed by the Ministry between Aug. 1945 and May 1948. Topics addressed in the editorial and cartoon-style public service messages include canning, preserving and pickling; menus and meal planning; nutrition; prenatal and child care; rationing; recipes; and seasonal and holiday food recommendations.

Biographical / historical:

The second British Ministry of Food was established in 1939 at the onset of World War II. It was tasked with administering rationing plans, monitoring the food supply, administering food subsidies and price controls, and providing food and nutrition related advice to public. It was made a permanent department of state in 1946 and continued until food rationing ended in Britain in 1954. In 1955 its activities were merged into the Ministry of Agriculture and Fisheries.

Source: https://discovery.nationalarchives.gov.uk/

Acquisition information:
The Great Britain Ministry of Food. Home and Women's Magazine Advertising album were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008. It was originally part of the J. Walter Thompson Company London Office records.
Processing information:

Processed by Richard Collier, July 2023;

Accessions described in this collection guide: 2008-0270.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Great Britain Ministry of Food. Home and Women's Magazine Advertising album, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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