Mobius Advertising Awards collection, 1970s-2002 and undated, bulk 1984-2002
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Summary
- Creator:
- Mobius Advertising Awards
- Extent:
- 1328 Linear Feet
19,024 Items - Language:
- English.
- Collection ID:
- RL.00902
Background
- Scope and content:
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Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.
The addition (1999-0440) (1100 items, 117 linear feet; dated 1998) consists entirely of videotaped television commercial entries for Mobius awards presented in 1999; the commercials aired in 1998. The collection is divided into two main series: North American and International. The tapes are then ordered according to product type/category (105 in all) ranging from automotive, children's products, commercial products, food, home care, set design, talent, and others. The entries document what ad agencies feel are their best works from the U.S. and abroad.
The addition (2001-0156) (1373 items, 88 linear feet; dated 2000) consists of 1072 videotaped television commercial entries for Mobius awards, most likely presented in 2000. The collection is divided into two main series: North American and International. In addition there are 285 cassettes and 16 reel-to-reel audiotapes containing radio advertising entries, also divided into North American and International categories. The entries document what ad agencies feel are their best works from the U.S. and abroad.
The addition (2002-0187) (816 items, 31 linear feet; dated 2001) consists of videotaped television commercial entries for the 2001 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly BetacamSP. There are also 176 audiocassettes containing radio commercials and 13 electronic documents on 7 CD-ROMs. Each entry is assigned a code that indicates the category in which it was entered in the competition.
The addition (2004-0103) (705 items; 27 linear feet; dated 2002) consists of videotaped television commercial entries for the 2002 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly VHS and BetacamSP. There are also 119 CD-ROMs. Eight audiocassettes contain radio commercials. Each entry is assigned a code that indicates the category in which it was entered in the competition.
Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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The Mobius Advertising Awards were first presented in 1971 for excellence in television, radio, and print advertising, as well as package design.
- Acquisition information:
- The Library received the collection as a gift from Mobius in 1997-2004.
- Processing information:
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Processed by Lisa Stark and Alice Poffinberger
Completed December 1, 1999
Other Additions processed by Ginny Daley, Don Sechler, Alice Poffinberger, Ruth E. Bryan, Joshua Kaiser, and Richard Collier
Last updated October 13, 2004
Encoded by Lisa Stark, Ruth E. Bryan, Joshua Kaiser, and Richard Collier
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
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Using These Materials
- Restrictions:
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Collection is restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], Mobius Advertising Awards Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1dh05