Naegele Outdoor Advertising records, 1978-2002 and undated
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Summary
- Creator:
- Naegele Advertising Companies (Minneapolis, Minn.) and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Outdoor advertising firm founded as Naegele Outdoor Advertising in 1935 in Minneapolis, Minn. Renamed Fairway Outdoor 1991 and currently headquartered in Duncan, S.C. Includes billboard, painted display and poster designs, slides, photographs, printed materials and VHS videocassettes that document billboard locations, work in progress, corporate events, hurricane and storm damage and other aspects of the outdoor advertising industry. Many poster designs depict advertising for local North Carolina businesses. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 90.0 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11324
Background
- Scope and content:
-
Includes billboard, painted display and poster designs, slides, photographs, printed materials and VHS videocassettes that document billboard locations, work in progress, corporate events, hurricane and storm damage and other aspects of the outdoor advertising industry. Many poster designs depict advertising for local North Carolina businesses. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Outdoor advertising firm founded as Naegele Outdoor Advertising in 1935 in Minneapolis, Minn. Renamed Fairway Outdoor 1991 and currently headquartered in Duncan, S.C.
Founded by Robert O. Naegele 1935; acquired by Morris Communications 1985 and renamed Fairway Outdoor 1991; acquired by GTCR and Adams Outdoor 2015.
- Acquisition information:
- The Naegele Outdoor Advertising records were received by the David M. Rubenstein Rare Book Manuscript Library as gift in 2002-2016.
- Processing information:
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Processed by Ashley Young, May 2017;
Accessions described in this collection guide: 2002-0003; 2010-0190; 2016-0276.
- Arrangement:
-
Arranged into the following series: Naegele Poster Designs; Fairway Poster Designs; Naegele Slides; Naegele Photographs; General Files; Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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Using These Materials
- Restrictions:
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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.
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All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
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- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Naegele Outdoor Advertising records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.