National Bowling Council promotional campaign, 1950

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Summary

Creator:
National Bowling Council (U.S.)
Abstract:
The National Bowling Council was established in 1943 as an advocacy and publicity organization for the bowling industry and sport. The promotional campaign, "to keep 'em rolling keep promoting" campaign is a booklet aimed at bowling alley owners and managers with suggestions for increasing use of the alleys. Activities include advertising strategies; bowling associations; bowling instruction; industry and business tie-ins; league formation and development; summer bowling; and tournaments. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1 Linear Foot
Language:
Materials in English.
Collection ID:
RL.12081

Background

Scope and content:

Promotional campaign "to keep 'em rolling keep promoting" campaign is a booklet aimed at bowling alley owners and managers with suggestions for increasing use of the alleys. Activities include advertising strategies; bowling associations; bowling instruction; industry and business tie-ins; league formation and development; summer bowling; and tournaments.

Acquisition information:
The National Bowling Council promotional campaign were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Walkabout Books in 2023.
Processing information:

Processed by Richard Collier, Apr. 2023; Accessions described in this collection guide: 2023-0040.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Bowling
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], National Bowling Council promotional campaign, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1sm91