History Series, 1891-1980

Scope and content:

The series collects materials relating to the historical development of outdoor advertising, as well as the treatment of outdoor advertising as history, through its incorporation into various archives. Much of the material collected here was identified as being of historical interest by OAAA officials over time, including speeches, articles, clippings, photos and publications of the predecessors to the OAAA (such as the Associated Bill Posters and Distributors, and the Poster Advertising Association). Other items that trace the roots of organized outdoor advertising, providing it with a sense of history and historical importance, are also included.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Arranged alphabetically by topic. Letter size folders are followed by legal size folders in two runs.

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Collection restrictions:

Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Access note. Collection includes nitrate negatives, which are closed to use. Nitrate negatives removed for digitization and deaccessioning in August 2025. Digital access copies will be available after digitization.

Collection contains electronic records that may need to be reformatted. Access copies of electronic records require special equipment. Contact Research Services for access.

Use & permissions:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.