Local Markets Series, 1929-1989, bulk 1967-1989
- Scope and content:
-
The series contains different types of outdoor advertising research studies that focus on specific areas, towns, regions, or communities, or demographic groups. The local focus was a distinctive feature of the outdoor industry, which until the late twentieth century was structured by an extensive network of relatively small firms that served a specific regional market. These studies are significant not only because they represent the local aspect of the outdoor industry's culture, but also because they connect research methodologies and specific advertising campaigns to real markets and sites.
Arranged alphabetically by state. Letter size folders are followed by legal size folders in two runs.
[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]
Contents
Using These Materials
- Using These Materials Links:
-
Using These Materials
- Collection restrictions:
-
Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
Access note. Collection includes nitrate negatives, which are closed to use. Nitrate negatives removed for digitization and deaccessioning in August 2025. Digital access copies will be available after digitization.
- Use & permissions:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.