Research Series, 1924-1980, bulk 1950-1970
- Scope and content:
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The series collects reports on research relating to nearly every aspect of outdoor advertising, including attitudes toward billboards, campaign coverage, legibility studies, market surveys, and public opinion polls. There are also reports on market research methodologies, and data analysis. Many prominent research firms are represented here, including Axiom, Barney Link, Bruskin Associates, Daniel Starch, A.C. Nielsen, Simmons Market Research Bureau, and Wilbur Smith.
Arranged alphabetically. Letter size folders are followed by legal size folders in two runs.
[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]
Contents
Using These Materials
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Using These Materials
- Collection restrictions:
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Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
- Use & permissions:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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