Campaign Case Studies Series, 1925-1986, bulk 1950-1965
- Scope and content:
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This series contains case study reports on virtually every type of consumer product. Most studies are brief capsule reports of various campaigns, in the form of either journal article profiles or of trade publication broadsides, like the OAAA's "Copy Ideas" series. There are, however, a few extensive campaign studies contained here, such as the Clark candy bar study, a huge marketing research study undertaken in the early 1980s.
Arranged alphabetically by product type. Letter size folders are followed by legal size folders in two runs.
[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]
Contents
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- Collection restrictions:
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Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
- Use & permissions:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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