Presentations and Presentation Slides Series, 1960s-1980s and undated

Scope and content:

This series contains slides organized for individual presentations, several with scripts included. The presentations at the start of the series are the most complete. As the list continues, the presentations become less complete (e.g. lacking slides, transcripts, etc.), until only loose slides from presentations are present. The intact presentations at the start of the series were created for a variety of audiences by outdoor executives often as training devices or sales tools for prospective clients. A number of the presentations were put together by the Institute of Outdoor Advertising, the marketing arm of the industry. The scripts and slides provide a mix of information not found in other series, including an introduction to the medium, comparisons to other advertising media, and history of the industry.

Included are some historical images from the early days of outdoor advertising, but the series mostly contains mid to late 20th century images including billboard construction; shots of the creative process; labeled charts indicating the standard billboard sizes; statistics on cost, reach, frequency, and readership; and much more information about the medium in general. Though not indexed in the ROAD database, there are many images of outdoor advertising used as examples in the presentations. Some slides relate to specific companies or campaigns such as Kraft, specific markets such as Birmingham, or certain product types such as insurance or magazines. Many of the loose slides are grouped into at least partial presentations. Three of the scripted presentations have audiocassette recordings included in box PR13. There are duplicate slides in some presentations and so presumably, many were created and used in various presentations according to the need at the time. For database control purposes, individual "SLB" numbers were assigned to whole presentations.

Alternative form available:

Some items from this collection have been digitized and described in: Resource of Outdoor Advertising Descriptions (ROAD)

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