Tobacco Advertisements collection, 1938-1970 and undated

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Summary

Creator:
Olmsted, Sue and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Sue Olmstead was a librarian on the staff of the Olivia Rainey Local History Library (Raleigh, N.C.). Collection comprises approximately 160 print advertisements, most removed from issues of "The State," a North Carolina publication. Advertisements are primarily for cigarettes and other tobacco products from American Tobacco Company (Lucky Strike), Liggett & Myers (Chesterfield) and R.J. Reynolds (Camel, Salem, Winston, plus several corporate advertisements for other products). Many of the advertisements feature testimonials from celebrities (socialites, actors, singers and sports figures). Additional advertisements, many for North Carolina companies, appear on the reverse side of the cigarette ads; also included are advertisements for the United Brewers Industrial Foundation. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.2 Linear Feet
Language:
Materials in English
Collection ID:
RL.11332

Background

Scope and content:

Approximately 160 print advertisements, most removed from issues of "The State," a North Carolina publication. Advertisements are primarily for cigarettes and other tobacco products from American Tobacco Company (Lucky Strike), Liggett & Myers (Chesterfield) and R.J. Reynolds (Camel, Salem, Winston, plus several corporate advertisements for other products). Many of the advertisements feature testimonials from celebrities (socialites, actors, singers and sports figures). Additional advertisements, many for North Carolina companies, appear on the reverse side of the cigarette ads; also included are advertisements for the United Brewers Industrial Foundation. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The Tobacco Advertisements collection were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
Processing information:

Processed by Richard Collier, Nov. 2016

Accessions described in this collection guide: 2004-0079

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising -- Tobacco
Cigarette industry -- United States
Advertising -- Cigarettes -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
American Tobacco Company
Liggett & Myers Tobacco Company
Places:
North Carolina

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Tobacco Advertisements collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.