Arnold Palmer advertisements and memorabilia, 1959-2005 and undated

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Summary

Abstract:
Professional golfer and celebrity spokesperson. Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.2 Linear Feet
Language:
Materials in English
Collection ID:
RL.11724

Background

Scope and content:

Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Professional golfer and celebrity spokesperson. Arnold Palmer born 1929, Latrobe, Pa. U.S. Coast Guard 1951-1954; graduated Wake Forest College (now University) 1954; professional golfer 1954-1979; PGA Senior Tour 1980-2004; died 2016. Noted as the first professional golfer to amass $1 million in tour winnings, and the first golf superstar of the television era.

Acquisition information:
The Arnold Palmer advertisements and memorabilia collection was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2019.
Processing information:

Processed by Richard Collier, May 2019;

Accessions described in this collection guide: 2019-0053

Arrangement:

Organized into two series: Advertisements; Memorabilia

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Arnold Palmer advertisements and memorabilia collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.