National Outdoor Advertising Bureau (NOAB) Files Series

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The National Outdoor Advertising Bureau (NOAB), ca. 1919-1970, the organization with which Paver is most closely associated, was created to help advertisers obtain recognition by billboard owners and to handle arrangements for outdoor advertising. These files date from 1925 through 1968. NOAB was a cooperative organization owned exclusively by the advertising agency members and helped them with all phases of an outdoor campaign. Paver assumed leadership of the agency in 1945, and by 1958 it placed over $70 million in contracts for painted displays, billboards, and other outdoor advertising. He directed the organization for about seventeen years, a time span reflected within the collection, but his time working for the NOAB Field Service Office in the late 1930s is also represented. The papers document his years of leadership through a variety of formats including minutes of NOAB's executive committee from 1950 through the time of his retirement. He represented NOAB through correspondence and multiple speaking engagements, serving often as a cheerleader promoting the industry. The series is arranged alphabetically by subject, revealing information about his travels abroad, contract and policy information, the industry's view of NOAB, Paver's specific duties, poster rates and evaluation, and work for Standard Oil. Particular attention is paid to the Traffic Audit Bureau (TAB) which Paver helped to establish and later defend. TAB became the industry's body to measure circulation of outdoor advertising and is still in existence. Included also are several manuals, some printed materials and other items about or related to NOAB.

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