Subject Files Series
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The Subject Files Series (1920-1972) is arranged alphabetically by topic, proper name, or title, and contains a mix of formats including printed materials, writings, correspondence, and maps. Many folders appear to be collections of research materials for his writing, and all pertain to his professional activities although not always purely outdoor advertising. There are files relating to his window study performed in Allentown, Pa., traffic information for parts of his home state of Texas, auto safety and registration, his writing and publication plans, the "Bull Penn" professional organization, Canadian outdoor advertising, costs, advertising coverage, an international conference, Paver's traffic counting invention (Paver-Sills Traficounter), parking, Paver's work with research associate Leon Quera, awareness of outdoor advertising, regulation of the industry, billboard structure, traffic engineering and safety. Correspondents include the British Poster Advertising Association and other prominent industry figures such as Ben Egan, Karl Eller (Eller Media), and T. Walter Tyrrell.
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