Pepsi-Cola "family case" promotional materials, 1949-1950

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Collection is open for research.
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Summary

Creator:
Pepsi-Cola Company and Monroe Paper Products Co.,
Abstract:
Collection comprises promotional materials for Pepsi's "Family Case" (24-pack holder). Includes correspondence between Pepsi Cola Company and Monroe Paper Products Company, order forms, five gelatin silver photographs, two pamphlets, and various newspaper clippings.
Extent:
0.2 Linear Feet (91 items)
Language:
Materials in English.
Collection ID:
RL.13083

Background

Scope and content:

Collection comprises promotional materials for Pepsi's "Family Case" (24-pack holder). Includes correspondence between Pepsi Cola Company and Monroe Paper Products Company, order forms, five gelatin silver photographs, two pamphlets, and various newspaper clippings. The correspondence centers on the costs of printing, marketing strategies, and orders for the cases, as well as a new idea being discussed: the use of cans rather than bottles in the case.

Acquisition information:
The Pepsi-Cola "family case" promotional materials were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2023.
Processing information:

Processed by Alice Poffinberger, April, 2024

Accessions described in this collection guide: 2023-0222

Arrangement:

Organized chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Cola drinks -- Marketing
Carbonated beverages. -- Marketing
Soft drink industry
Beverages -- Packaging
Format:
Gelatin silver photographs
Business correspondence
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Pepsi-Cola Company--Marketing
Monroe Paper Products Co.,

Contents

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Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Pepsi-Cola "family case" promotional materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1qx7r