Nicole DiBona Peterson Collection of Advertising Cookbooks, 1851-2005

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Summary

Creator:
DiBona, Joseph E. and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Joseph DiBona is a cookbook collector and Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole DiBona Peterson. Collection spans the years 1851-2005 and includes cookbooks, hang tags, inserts, recipe cards and guides, operating instructions, owner's manuals and other promotional materials that address cooking and kitchen arts. Materials include recipes, guides, and information that educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). Collection materials frequently promote the use of a particular brand or product, and they occasionally promote institutions or trade organizations. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
Extent:
127.25 Linear Feet
Language:
Materials in English
Collection ID:
RL.01019

Background

Scope and content:

Collection spans the years 1851-2005 and includes cookbooks, hang tags, inserts, recipe cards and guides, operating instructions, owner's manuals and other promotional materials that address cooking and kitchen arts. Materials include recipes, guides, and information that educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). Collection materials frequently promote the use of a particular brand or product, and they occasionally promote institutions or trade organizations. Also included in the cookbooks are articles addressing health and nutrition, home economics, and entertaining at home, as well as information on food safety and science (safe handling of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend.

The cookbooks are physically arranged by date and listed in date order in this collection guide, but a sortable spreadsheet of cookbook titles is available for download at the link below:

Download Cookbooks spreadsheet

Categories of cookbooks include:

Categories
  1. Alcoholic Beverages
  2. Baking Misc.
  3. Baking Powder and Baking Soda
  4. Beverages
  5. Candies and Confections
  6. Canning and Preserving
  7. Chocolate
  8. Condiments
  9. Cookware
  10. Dairy Products
  11. Fruits
  12. Gelatin and Puddings
  13. Grains, Cereals, Crackers, and Cookies
  14. Insurance Companies
  15. Large Appliances
  16. Meat, Fish, and Poultry
  17. Miscellaneous
  18. Multiple Products
  19. Nuts
  20. Shortening
  21. Small Appliances
  22. Soups and Sauces
  23. Syrups and Sweeteners
  24. Utility Companies
  25. Vegetables
Biographical / historical:

Joseph DiBona is a cookbook collector and Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole DiBona Peterson.

Advertising cookbooks were produced to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). Oftentimes the cookbooks promote the use of a particular brand. The cookbooks were sometimes produced to promote institutions or trade organizations such as agricultural cooperatives, insurance and utility companies, churches, or government bureaus.

Acquisition information:
The Nicole DiBona Peterson collection of advertising cookbooks was received by the David M. Rubenstein Rare Book Manuscript Library as a succession of gifts and purchases beginning in 1995. In addition to Joseph DiBona, cookbooks were received from other collectors, including Ken Costa, Sue Jimenez, David Ferriero, Juliana Sivulka, Richard Pollay, Jennifer Cash, Carolyn Johnson, Carl Jones, Charlotte Nad, and Jacquelyn Ottman.
Processing information:

Processed by Hartman Center Staff.

Encoded by Noah Huffman, July 2013; Richard Collier, October 2013

Updated by Leah Tams, April 2023, December 2024.

Additions to the collection have not been arranged or described beyond their original condition.

Accessions described in this collection guide: 1995-0085, 1997-0115, 1997-0177, 1997-0186, 1997-0194, 1997-0195, 1997-0200, 1997-0230, 1997-0231, 1997-0233, 1998-0007, 1998-0008, 1998-0085, 1998-0169, 1998-0272, 1998-0273, 1998-0375, 1998-0376, 1998-0378, 1998-0379, 1998-0401, 1998-0466, 1998-0467, 1998-0514, 1999-0010, 1999-0091, 1999-0109, 1999-0195, 1999-0196, 1999-0197, 1999-0210, 1999-0211, 1999-0212, 1999-0307, 1999-0308, 1999-0342, 1999-0349, 2000-0004, 2000-0005, 2000-0077, 2000-0078, 2000-0079, 2000-0087, 2000-0097, 2002-0127, 2002-0128, 2003-0061, 2008-0147, 2009-0215, 2010-0208, 2011-0203, 2011-1050, 2022-0045, 2022-0046, 2023-0007, and 2024-0085.

Arrangement:

This collection is organized into the following series: American Cookbooks, 1850s; American Cookbooks, 1870s; American Cookbooks, 1880s; American Cookbooks, 1890s; American Cookbooks, 1900s; American Cookbooks, 1910s; American Cookbooks, 1920s; American Cookbooks, 1930s; American Cookbooks, 1940s; American Cookbooks, 1950s; American Cookbooks, 1960s; American Cookbooks, 1970s; American Cookbooks, 1980s; American Cookbooks, 1990s; American Cookbooks, 2000s; Argentine Cookbooks, 1910s; Australian Cookbooks, 1910s-1970s; Canadian Cookbooks, 1910s-1990s; Chinese Cookbooks, 1980s; Danish Cookbooks, 1993; English Cookbooks, 1900s-2000s; French Cookbooks, 1970s-1990s; German Cookbooks, 1920s-1960s; Hungarian Cookbooks, 1960s; Latin American Cookbooks, 1920s; Mexican Cookbooks, 1977; Philippine Cookbooks, 1930; Scottish Cookbooks, 1900s-1990s; South African Cookbooks, 1940s-1960s; Spanish Cookbooks, 1962; Missing Cookbooks; Additions.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Nicole DiBona Peterson Collection of Advertising Cookbooks, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Permalink:
https://idn.duke.edu/ark:/87924/m1fh27