Richard W. Pollay. Mobil Oil advocacy advertisements, 1970-1998

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Summary

Creator:
Pollay, Richard W. and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Richard Pollay was curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection comprises mainly photocopies of advocacy and op-ed editorial-style advertisements produced by Mobil's public relations staff beginning in the early 1970s. Topics include the environment, oil crisis, fuel prices, political propaganda and other issues affecting the corporate image of oil companies as well as touching on public affairs subjects interpreted through the perspective of corporate business and the oil industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English
Collection ID:
RL.11622

Background

Scope and content:

Collection comprises mainly photocopies of advocacy and op-ed editorial-style advertisements produced by Mobil's public relations staff beginning in the early 1970s. Topics include the environment, oil crisis, fuel prices, political propaganda and other issues affecting the corporate image of oil companies as well as touching on public affairs subjects interpreted through the perspective of corporate business and the oil industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Richard Pollay was curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia.

Mobil Oil was founded in 1911 as Standard Oil of New York (SOCONY); MobilOil trademark 1920; merged with Vacuum Oil 1931 to form Socony-Vacuum Oil Company; renamed Socony Mobil Oil Company 1955; renamed Mobil Oil Company 1966; merged with Exxon to form ExxonMobil in 1998.

Acquisition information:
The Richard W. Pollay. Mobil Oil advocacy advertisements were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2008-0059

Arrangement:

Organized chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Corporate image -- United States -- History
Public relations
Advertising, Public service
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Mobil Oil Company

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Richard W. Pollay. Mobil Oil advocacy advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.